Featured Products

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In Ecwid you can display featured products on the Store Front page. This is a great way to draw attention to best selling items, promote on sale products or new items.

You can pick products to display on the Store Front page and sort them the way you need.

Featured products help attract attention to certain items in your store. This might help reach a number of goals:

  • Motivate customers to buy from you: place your best selling items on homepage
  • Showcase your assortment: place products from different categories to give a better idea of your brand
  • Attract attention to your new arrivals: this will work best if you have a lot of repeat customers
  • Power your sale: show your best deals on the homepage.

Don’t forget to sort your featured products: put first the ones that you are willing to sell out the most.

In this article:

Add featured products to the Store homepage

There is a separate Store Front page category in your Ecwid store by default. It makes the setting up process comfortable.


To assign the products you want to show on the Store Front page, go to your Ecwid Control Panel → Categories, Category products tab and tick the items you want to display on the homepage. Drag and drop them to sort. Save the changes.


You can assign a product to several categories at a time. In this case it will show both in the Store Front page and in the category you added it to.

Add a custom heading to the featured products section

You can add any custom name to your featured products section with the help of CSS.

Use this code:

.ecwid-productBrowser-CategoryPage-0 div.ecwid-productBrowser-category:before {
  content: "Featured products";
  font-size: 20px !important;

Feel free to replace Featured products in the code with your own text, for example New arrivals or Sale.

What if I have not so many products?

If you have 10-15 products or less, you might not need to put them into categories. Consider placing all your products on the homepage and sort them. Add product labels like "hot", "sale" and "new" or any custom labels you want to navigate your visitors through the catalog even better.


How to sort products on the Store Front page?

To sort the products on the Store Home page go to the Store Front page category, open the Category products tab, and drag and drop products to sort them the way you need. Save the changes.

More details on Product sorting in Ecwid here: Product sorting: how to sort your products
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