Featured products

If you want to highlight some of your products to sell them faster, you can show them on the page that your customers see right away when they open your store. To do it, you need to add your featured products to the Store Front page category. It is the main root category of the store that is created by default.

You can also use this category to show your best selling items or hot deals.

Featured products help attract attention to certain items in your store. You can use this to:

  • Motivate customers to buy from you: place your best selling items on the homepage
  • Showcase your assortment: place products from different categories to give a better idea of your brand
  • Attract attention to your new arrivals: this will work best if you have a lot of repeat customers
  • Power your sale: show your best deals on the homepage.

Adding featured products to the store homepage

The Store Front page category is a category that's created in a store by default. Products assigned to this category display on the store homepage in the "Featured products" section.

assign the products

To add products to the "Featured products" section on the store homepage:

  1. From your Ecwid admin, go to Categories.
  2. Select Store front page and open the Category products tab.
  3. Click Assign Products to category:

Assign Products to category

  1. Tick items that you want to display on the homepage.
  2. Drag and drop them to sort.
  3. Save the changes.

Adding a custom heading to the featured products section

You can rename the "Featured products" section that displays on the store homepage and call it "Hot deals", "New arrivals", or anything else you wish. That's done with the help of the Store Label Editor in the Ecwid admin.

To rename the "Featured products" section:

  1. From your Ecwid admin, go to Settings → Edit Store Labels.
  2. Click Add Custom Label.
  3. Type in the label name “NewStorefront.featured_products” in the search box.

Change default label

  1. Enter your custom text to the corresponding field, e.g. Best Sellers.

Now the products that you have added to the Store Front page category will be displayed under your custom title in your storefront.

Sorting products on the Store Front page

You can set the order in which products will display on the store homepage in the "Featured products" section. Put products that you want to promote on the first place so they attract more customers' attention.

To sort products on the store homepage:

  1. From your Ecwid admin, go to Categories,
  2. Select Store Front page and open the Category products tab.
  3. Drag and drop products to sort them the way you need.
  4. Save the changes.
More details on arranging products in Ecwid: Sorting products.

Removing featured products from the Store Front page

In Ecwid, a product must be assigned to at least one category. If you add a product and don't assign it to any category, it's automatically assigned to the Store Front page category and appears as a featured product on the store homepage.

To remove a product from the "Featured products" section:

  1. From your Ecwid admin, go to Catalog → Categories.
  2. Select Store Front page:

Select Store Front page

  1. Open the Category products tab:

Open Category products

  1. Click the trash icons next to the products you'd like to remove from the Store Front Page:

Click the trash icon

If the trash icon next to a product is greyed out, it means that this product is not assigned to any category other than the Store Front page. In this case, you should first assign this product to another category. After that, you will be able to delete it from the Store Front Page.

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Sorting products and changing their order
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