How can I highlight certain products on my storefront?

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As a merchant you are always searching for new ways to drag attention of your customers to your store to increase you revenue. But sometimes you need to highlight some product on your storefront in particular. There could be plenty of reasons for that:

  • Some of your products have less success amongst customers, and you want to change that.
  • You have brand new products for sale, and you want to promote them.
  • Your website gets many hits, but the sales could be better.
  • You want to improve navigation in your store. 

Highlighting your products on the storefront visually would attend to all those reasons. Let’s browse through some tools, that you can use in this case.

Product Labels App

Primary method of highlighting specific products in your store is Product Labels App. With this app you can put any number of labels on the products on your storefront easily. Labels can be issued manually or automatically.

You can stick labels on your products automatically on these conditions:

  • Add labels, depending on the cost of the item
  • Add labels to the whole categories of products
  • Add labels, depending on the availability of products in the store or keywords in the product description
  • Add labels to products, depending on the time it appeared in the catalog/last modified time

Manual mode allows you to select individual items.

It's a great way to make your store gain a vivid, handsome and professional look! Get the app

How to Customise Labels?

The process of adding labels is flexible and simple, but it is also a very individual thing. Some store owners will benefit from the automatic labels, others may choose the manual mode of adding labels.

This application provides thought-through customization of the labels. Moreover, there is a starter pack of labels, designed for you to get started quickly : "New", "Best", "Hot", "Sale", "15% Off" and others.

In this video we provide an example of how you can create a label in this application, and how it would look on your storefront:


App was built by Simcase developers group. If you need to contact the developer, please, email him at

Other Solutions

Ecwid design has a great reputation of being a silly putty in merchants hands, and even though, Product Labels is an optimal, most effective solution to highlighting your products on the storefront, there is a couple of other options.

CSS codes

Ecwid design can be changed with the help of CSS codes, and you can highlight your products with it. This way to play around with design is, for sure, a bit more profound and advanced. Although, we do have a ready-made solution for highlighting your products, which are on sale! Look into this article:

Customization Service

Ecwid also has a customization team, that builds unique features for merchants. They can work wonders with Ecwid design, and will be attentive to your desires. If you want to build a unique look for your store, be able to unorthodoxly highlight some of your products, you can contact them with ideas.

All you need to do is to fill out this form and customisation team member will contact you with a quote: Customisation service

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