Tracking and recovering abandoned carts

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Not every person who adds something to their cart in your online store makes it all the way through the checkout process to complete a purchase.

Each time a potential customer provides their contact information but leaves the checkout, we store that order attempt as an abandoned cart.

You can review the list of abandoned checkouts in your Ecwid store and follow up with cart recovery emails.

View abandoned carts

Abandoned carts are automatically tracked by Ecwid and listed in your Ecwid Control Panel at My Sales > Abandoned Carts page.

The feature is available on Ecwid paid plans. If you’re on a Free plan, please, consider upgrading your account to a paid plan. Upgrade to get this feature


Each incomplete order contains the customer’s contact details provided on checkout and shows which shipping and payment options were chosen as well as what items were added to the bag.

Send cart recovery emails

You can encourage a customer to complete their orders by sending an email with a link to their abandoned cart so that they can quickly and easily complete their checkout if they choose.

In your Ecwid Control Panel go to My Sales > Abandoned Carts, find the order that you want to recover and click [Send email].


You will be able to review the email contents and edit the message to say exactly what you would like.

In case you want to completely revamp the email template you can click the blue link or open the Abandoned Cart Recovery template at Settings > Mail page in the Control Panel.

Read more about changing mail templates in the article How to edit mail notifications in our Help Center.

Send cart recovery emails automatically

After an abandoned cart occurs Ecwid can send a recovery email to remind the shopper about their unfinished order. Recovery emails configured to be sent automatically are more effective in capturing lost sales.

The feature is available on Ecwid Business plan and higher. If you’re on a Free, Venture or Silver plan, please, consider upgrading your account to Business plan. Upgrade to get this feature

To enable automatic recovery emails go to your Ecwid Control Panel > My Sales > Abandoned Carts and change the toggle to Enabled.

Ecwid will send a recovery email for each abandoned cart 2 hours after the order was listed in the Control Panel. When the email is sent, it will be noted in the details of the incomplete order.


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