Adding a domain to Ecwid Instant Site

In order for a site to be published online, it needs to have an address. A domain is a URL, the virtual address of a website. For example, When customers visit your site, your URL appears in their browser's address bar.

When you register an Ecwid account, you get a site with your store – Instant Site (former Starter Site). It has a “free domain” or URL in the form of You can change the name store12345 anytime, as well as to buy a custom domain or use a custom domain that you already own. Having your own domain improves your SEO, which helps you get better placement in search engine results.

Editing Instant Site subdomain

You can use the Ecwid subdomain for the Instant Site for free. By default, your URL is something like, where ‘12345’ is the ID of your store.

You can change the “store12345” part and use your store name instead, so it looks like That way, it reflects your brand, and your customers can easily find it in search results.

If you use Ecwid, you don’t need to worry about the safety of your customers’ data. Your store is already protected with an SSL certificate and runs via HTTPS protocol.
But, if you added an Ecwid store to your own site, you have to additionally secure the site with an SSL certificate.

To change the Instant Site URL:

  1. Go to your Ecwid Control Panel → Website.
  2. Click Change URL in the Instant Site address section:

Click Change URL to edit the subdomain

  1. Type in your desired name in the Use our subdomain field:

Enter your custom subdomain

  1. Click Save.

Connecting your own domain

If you already own a domain name, you can use it for your Instant Site. If you don't have one, you can buy it from third-party companies that sell domain names. Check where you can buy a domain name.

If you have a domain with GoDaddy, check out the step-by-step instructions.

To connect your domain to the Ecwid Instant Site, you will need to make changes both in your Ecwid Control Panel and in your domain registrar admin area.

In the Ecwid Control Panel

  1. Go to your Ecwid Control Panel → Website.
  2. Scroll down to Change Your Instant Site Address.
  3. Click Change URL:

Click Change URL to connect your own domain

  1. In the pop-up, put the cursor in the Use your own domain name field and enter your domain name there:

Enter your domain name

  1. Copy the IP address that you see under the Use your own domain name field, in step 2. You will see it after you place the cursor in this field.
  2. Save the changes.

In the domain registrar admin area

  1. Log in to your domain registrar's control panel. If you do not know who your domain registrar is, you can check it out in online domain checkers like
  2. Create an A-record for your domain ( and point it to the IP-address you copied from your Ecwid Control Panel.
  3. To make your Instant Site available at as well, create a CNAME record for your domain and specify www as a name/alias for it. You will need to add the following to DNS record:
    www IN CNAME @
    www IN CNAME
  4. If you are not sure how to make these changes, contact your domain registrar support for more detailed instructions.
  5. Wait for the changes to propagate. It can take from 2 to 48 hours for domain changes to propagate.

Once the setup is complete and the changes are propagated, your Instant Site will become available at the specified addresses via a secure HTTPS connection encrypted by an SSL certificate from Ecwid.

If you open your domain name straight after you add the A-record and CNAME there, you will most likely see "This site can’t be reached" message. That's expected behaviour. Give it some time for the changes to propagate on the side of the domain and for Ecwid to connect the domain name to your store. After about 2-48 hours pass, your store will open at your domain name via secure HTTPS connection.

Where to buy a domain

If you want your site to run on your own domain, you should purchase a domain from a domain registrar. Use any domain name registrar that you are comfortable with. Ecwid doesn't sell nor host domain names.

Some of the most popular domain registrars are:

General steps of buying a domain:

  1. Go to the domain name registrar you chose.
  2. Type in your domain into the search box and click Search Domain.
  3. Select the extension you need (for example .com or .biz) and add the domain to your cart.
  4. Complete the registration process and make the payment.
Domain registrars might prompt you to buy additional features, so before paying make sure there are no additional items in your cart that you don’t need.
  1. The domain is now yours.
We strongly recommend purchasing an SSL certificate for your domain. See our guide about HTTPS and SSL for details.

Related articles

Connecting your GoDaddy domain to Ecwid Instant Site
Instant Site SEO settings
Understanding HTTPS and SSL

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