Initial setup guide: start selling in 5 minutes

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Ecwid is a great way for you to open an online store right in your website, blog, and social page. All the storefronts are synced and managed from one Control Panel.

Thus, if you run a website and wish to start selling online right there, or if you want to sell on your Facebook business page as well, Ecwid is the choice.

Ecwid is a shopping cart which can be seamlessly integrated with your existing website, business page on Facebook or your blog. If you want to sell on multiple platforms at the same time — Ecwid is the right solution for you. 

Are you ready to set up your Ecwid store in only five minutes? It is entirely possible and we will show you how in this step by step tutorial.

Selling your first physical product

Want a quick overview? Check out this video tutorial to watch a step by step summary of how to set up your Ecwid store in 5 minutes.

First things first, if you do not have one, create your Ecwid store. Add an email and password (and confirm your email in your inbox). Once your account is open you will wind up in the seller dashboard.


Click on "Catalog". You can add products and categories from here.

You can create two categories and add up to ten products with the free version of Ecwid. If you need to add more products and categories, please upgrade to one of Ecwid paid plans.

Go to "Categories" and create the categories for your products. Add a title and photo to your category if necessary. if you have just a few products, you might not need additional categories. In this case it might be a good idea to keep the products right on the storefront page.


Once you are finished adding your categories, head over to the "Products" tab and delete all demo products by selecting them and then clicking on the delete button.


Click the "+Add New Product" button.


Start by adding the photo of your first product by clicking on "Add image". Then add the title and a compelling description. You can also add a video, a photo or code to the description (by clicking on the <> sign).

Add the base price of your product. The base price is the minimum cost your client will pay for your product. If you add product options, your extra fees will add to or subtract from this base price.

Your SKU is your inventory number. You may use letters or numbers. If you do not have inventory numbers for your products, you may add whatever you wish here (as long as you know what the number corresponds to).

Do not forget to add the weights of your products. This is very important for automatic shipping calculations (which we will have a look at further on in this guide).

If you filled out all the fields on this page, then you have completed the General information about your product as such:


Your product may have variants that you may under the "Options" tab. In our t-shirt example, we will add color and size variants.


You will notice it costs $5 more (see the + sign) to purchase a size M and $8 more to purchase a size L. This cost will add to the base price (and so the order will total $15 for a size M and $18 for a size L). Size S costs $0 more than the base price, so a small shirt will cost $10. Color variations do not cost more or less in our case:


Check our article about setting product options for more info and instructions.

With a paid Ecwid account running on the Business plan, you can add product variations. This will allow you to track inventory for each variant and enable your clients to purchase more than one product variation at a time with precise weight calculations. With product variations you can also upload different pictures for each of the product variants. For more information on Product variations check out this article on our Help Center.

Offer product variations and track your full inventory


Get the Business plan

Add the additional photos of your products under the "Gallery" tab and save your changes (a cool feature in Ecwid is that every time you exit the main area or close a page it will ask you if you are sure you wish to exit without saving).


It’s time to have a look at your awesome new store! Head over to Settings → General → Starter Site.


Click on "Edit Starter Site" to add your store name, logo and banner.

Change the link URL by clicking the "Change Starter Site URL" button. Then click on the link to see your site’s front end like a client who may purchase from you.


We suggest you always keep this URL open to follow the progression of your work. All changes are synced the second you add, delete or modify a product across all of the channels where your Ecwid store is available (e.g. those selling on their website and their Facebook page simultaneously).

If you do not have a website you can use this link to sell your products online and use this link as if it were your own website! Check our article for more information about Starter Site.

Configuring your Ecwid store 

Go to the "Settings" tab to configure your site. Start under Settings → General → Store Profile. Fill in all the fields.



Change the units and formats for your store if you need to under Settings → General → Formats & Units.


Choose the language for your store under Settings → General → Languages. Ecwid adapts to your customer's language depending on their location, however, if it cannot detect your client’s language, Ecwid will pick the default language you choose in this section to translate your storefront.

Change your cart settings under Settings → General → Cart if necessary. For example, you can enable "Buy Now" buttons on the products list pages.


Go to the Settings → General → Legal Pages tab and add your legal info. This is essential for any online store. Make sure your online policies comply with your brick and mortar practices if you have a physical store. You can get help writing this section by consulting a lawyer or by doing some online research. Simply make sure your policies are clear to your consumer.


Go to Settings → Zones. Here you can choose your shipping zones if needed. Simply add the places you may ship your products to. You can specify pinpointed zones such as States, Provinces, and Territories, or just limit the zones by zipcodes. See more information in our article about setting the delivery zones.


Then proceed to Settings → Shipping and Pickup to set up your delivery rates. There are tons of shipping options in Ecwid. The really cool ones are automatic shipping calculations for UPS, USPS, Fedex and Canada Post among others. You may also offer more than one shipping method, or different methods depending on the shipping zone. More information: article about shipping. This is where the weights you specified for your products are essential. Ecwid will calculate the cost of shipping based on the weights you entered on the product page.

Click "+Add Shipping Method" and choose "Carrier-calculated" if you wish to benefit from an automatic shipping calculation.


Choose a carrier:


And select the shipping options you wish to offer. Click on account details to ask Ecwid to automatically calculate shipping fees using Ecwid default account with shipping company or add your negotiated shipping costs with the carrier in question by using your own shipping account. You may add other shipping methods such as a flat rate or custom table. 

If your customers can collect the products they ordered in your offline store, you can set up In-store Pickup as well. Just click "+Add In-Store Pickup". You can name this options as you want, add pickup location and instructions for customers. More information: article about In-store Pickup.


Configure your tax rates at Settings → Taxes. Add the tax rates you need to collect and the zones where the taxes need to be collected. Check our article about setting up taxes for detailed instructions.


Another important step consists in configuring your payment methods at Settings → Payment. Ecwid allows you to accept money online and offline via a wide variety of payment methods. Add the information you need to each payment method you wish to accept. More information: article about accepting payments in your Ecwid store.

To add your PayPal account, click on "Set Up PayPal" and simply add your PayPal email address. More information: article about PayPal.


Ecwid sends out automatic emails when you make a sale or add a tracking code after shipping a parcel. You can customize such emails or choose which ones you and your clients receive under Settings → Mail.


Reload your store page and check out the changes that were automatically made. Navigate your store, add products to your basket and test the checkout to make sure your shipping zones and settings were correctly configured.

Once you are ready you can add your store to your website and Facebook page. Ecwid has simple plug-ins and extensions for the most popular CMSs and sitebuilders in the market to help you start selling quickly and successfully. Check our "Ways to Sell" section to find the detailed instructions.



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