Key features

Last updated

Here we’ll outline the basic features to help you sell online.

With our free plan, you can try most of the basic features to get a feel for how our software works and see how your online store will look.

In this article:

Online and offline ways to sell

If you want to sell using multiple platforms at the same time, Ecwid is the solution for you.

Ecwid integrates with any website to help you sell online. You can start by adding Ecwid to your existing website and Facebook page.You can also upload your products to marketplaces like Amazon, eBay US, Google Shopping and others. If you do not have a website to add your store to, try out Ecwid's Starter Site.

Ecwid also offers integrations with several POS systems to help you sell in person. Square, Vend, Clover will track your sales at a trade show, farmers market, and anywhere else your business takes you.

Payment methods

Ecwid offers many payment options including PayPal, Stripe and Square. See the full list of available options in our article about accepting payments.

Shipping options

Choose from automatic shipping options, including USPS, UPS, FedEx, Canada Post, EMS, Russian Post, Brazil Correios, and MDS Collivery. You can also create a personalized shipping table, choose flat rate shipping costs, or offer local pickup.

Check our guide about setting up shipping.


Customize your store’s design to match your site and highlight your products.

Check our section about changing store design for details.

Secure checkout

Ecwid offers fast and secure checkout for your store. All checkout pages run via HTTPS and are protected by SSL.

Check our article about security in Ecwid.

Tax settings

Quickly set up tax settings by local area (State/Province) or Country. Automatic tax calculation is available in U.S., Canada, Australia, New Zealand and Europe. Once set up, this feature configures taxes for each zone automatically.

You can also manually configure your Ecwid store to calculate tax rates for different regions, zones, countries.

See more information on the topic in our article about setting up taxes.


You Ecwid store is 100% responsive on desktop and mobile. Please check our demo store to see our responsive design in action.


Ecwid’s front-end translates to many languages to help you sell around the world. In addition to English, we feature 50 languages from Brazilian Portuguese to Chinese.

The backend – or what you know as the Control Panel – translates from English to 21 languages to help you manage your online store in a familiar tongue.

Check our article about how translations in Ecwid work and the article about backend translations for a full list of languages supported by Ecwid.

Facebook store

Sell directly through Facebook with Ecwid! Check out this article if you want to learn about how to integrate Ecwid with Facebook.

Product options

Product options help you easily specify available options like size and color to your products. Ecwid supports dropdowns, selection buttons, dates, and custom text fields to help sell your products no matter the customizations.

Email notifications tool

Maintaining clear communication with your customers is crucial. You can customize various email notifications using an HTML editor and Ecwid will send them automatically for the following statuses: order confirmation, order status changed, order shipped, successful registration, password reminder, download e-goods (available at the Venture tier) and other admin notifications.

Check our article about configuring and editing mail notifications.

Back to top
Has the article answered your question?

Awesome! Thanks for your feedback!

Please send us that question. We will be happy to help by email.

Send a message