How to speed up adjusting Lightspeed POS catalog for eCom
When you have a Lightspeed Retail (X-Series) catalog, you can move some or all of your products online using Lightspeed eCom (E-Series) to show or sell them on your website, landing page, marketplaces, or in digital ads.
However, moving online requires a few changes to your catalog. You need to provide detailed descriptions and hiqh-quality images for products to enhance customers' trust and the likelihood of purchase. In case you have product categories in your POS, you will need to create similar categories for your online store and sort products accordingly.
To speed up the process, you can utilize Lightspeed eCom user-friendly settings and AI tools to minimize the effort and time needed to adjust your catalog for online presentation:
Create detailed product descriptions with AI&
Create high-quality images with Lightspeed eCom mobile app
Categorize products in bulk
Create detailed descriptions for products in Lightspeed eCom
Unlike in a physical store, customers cannot try on or feel products online, so they rely heavily on the information you provide. A comprehensive description helps people understand your product’s features and benefits, which increases the likelihood of a purchase. It also enhances your SEO, making it easier for potential customers to find your products while searching online.
The best practice for online stores is writing a detailed description for each product. Using descriptions provided by suppliers is an option too, but keep in mind that it may not match your brand voice and your competitors might use the same copy without any changes.
How to write product descriptions that sell →
To speed up creating unique product descriptions, use AI tools. You can either ask an AI-tool to adjust a ready-made copy, or create a description from scratch based on a few keywords such as product name, features, or specifications.
An AI-generated copy is ready in a few seconds, and all you have to do is review it, make edits and update in your POS back office. Once you save changes, the description is updated in your online catalog.
Add high-quality images for products in Lightspeed eCom
High-quality photos are essential when presenting products online since they provide customers with a realistic view of the product, showcasing its features, colors, and textures. A clear understanding of an item helps people to decide on purchase and reduces the chances of returns due to unmet expectations.
Photos of actual products are preferred over stock images since they provide a more accurate representation and build customer trust. To take real photos, you could hire a professional photographer, or entrust this work to the staff.
Tips for taking product photos on your phone →
Taking product photos with a phone is easier with the Lightspeed eCom mobile app for iOS that has the AI photo enhancing tool that makes regular photos look professional.
To create professional images for your online store with the Lightspeed eCom mobile app for iOS:
- Install the Lightspeed eCom mobile app for iOS on your iPhone or iPad.
- Open the app, tap Products at the bottom and choose a product.
- From the product details screen, tap Add Images at the top of the screen.
- Either upload the photo from your device or take a new one.
- Tap Enhance with AI → Get started.
- Improve the photo by removing background, adjusting shadows or relighting.
- Once you’re satisfied with the result, tap Save.
Learn more about creating professional photos with AI photo enhancing tool →
Categorize products in bulk
Currently, categories from your POS are not synced with Lightspeed eCom. That means if you rely on categories in your regular stores, you will have to create the same categories in your online store and add relevant products to each category. For example, for a fashion women’s boutique you might create categories such as Dresses, Tops, Accessories, and Denim & Jeans. Once a category is created, you can assign products to it.
You can speed up the process with the eCom import and export tool available on the Products page in your eCom admin. It allows you to add new categories and sort products in bulk with a CSV file.
Learn how to create categories in your online store and assign relevant products to them →