Welcome to Ecwid!

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Ecwid is a great way for you to open an online store right in your website, blog, and social page. All the storefronts are synced and managed from one Control Panel.

Thus, if you run a website and wish to start selling online right there, or if you want to sell on your Facebook business page as well, Ecwid is the choice.

Ecwid is a shopping cart which can be seamlessly integrated with your existing website, business page on Facebook or your blog. If you want to sell on multiple platforms at the same time — Ecwid is the right solution for you. 

Ecwid serves over million sellers in 175 countries allowing individuals and businesses to sell anywhere online with a free, SSL protected, mobile responsive store. If you do not have one, you should create your Ecwid shop now and use the Initial setup guide to set it up in less than five minutes, integrate it into your website and customize your store quickly and easily.

First off, you need to register an account with Ecwid, it is free and no credit card is required at this step. You can try the basic features with Ecwid forever free account to see how it works and how your store will look. 

Key Features of Ecwid Free Account

Online and offline ways to sell

If you want to get your store selling on multiple platforms at the same time — Ecwid is the solution for you. You can sell both online and offline. 

- Selling online

Ecwid integrates with any websites. You can add your new store to your existing website. If you do not have a website you can use Ecwid's default Starter Site. You can also upload your products to marketplaces like eBay US, Google Shopping and others.

- Selling in person

Ecwid offers integrations with several POS systems: Square, Vend, Clover and NCR Silver.

Payment methods

Ecwid offers a ton of payment options, including PayPal, Stripe, Square, etc. 

See the full list of available options in our article about accepting payments.

Shipping options

You can select from automatic shipping options, including USPS, UPS, Fedex, Canada Post, EMS, Russian Post, Brazil Correios and MDS Collivery. You can also create a personalized shipping table, choose flat rate shipping costs or offer local pickup.

Check our guide about setting up shipping.

Secure checkout

Ecwid offers fast and secure checkout for your store. All the checkout pages run via HTTPS and are protected by SSL.

Check our article about security in Ecwid

Tax settings

You can quickly and easily create your own tax settings by local area (State/Province) or Country. If you are located in the US, Canada, Australia or Europe, you can use automatic taxes calculation. This means that you just need to enable it and do not have to configure each tax for each zone manually.

You can also manually configure your Ecwid store to calculate tax rates for different regions, zones, countries.

See more information on the topic in our article about setting up taxes.


You Ecwid store is 100% responsive on desktop and mobile. Please check our demo store as an example: https://www.ecwid.com/demo/?iphone


The front-end translates into over 50 languages, including Brazilian, Portuguese, Chinese, Danish, Finnish, French, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Serbian, Spanish, Turkish and many others.

The seller backend is translated into English, Russian, German, French, Italian, Dutch, Hungarian, Spanish, Portuguese, Norwegian, Korean, Catalan, Romanian, Brazilian and others.

Check our article about how translations in Ecwid work.

Facebook store

Ecwid offers the possibility to sell directly through Facebook!

Check out our article about how to integrate your Ecwid store to Facebook.

Product options

Ecwid supports various selection options such as radiobuttons, dropdowns, custom text fields and dates. So, if for example you are selling clothes, you can easily add the sizes and colors as options.

Email notifications tool

Quick and automated with various email notifications that you can customize (HTML editor). Email notifications include order confirmation, order status changed, order shipped, successful registration, password reminder, download e-goods (available in Venture accounts and higher) and other admin notifications.

Check our article about configuring and editing mail notifications.

Four Reasons Why Ecwid is the Right Choice for Your Business

There are many time and money saving advantages of using Ecwid to create your online store. There is no need to hire a programmer and it literally takes five minutes to set up.

Reason 1: Five minute setup

Integrating your new store to your existing website and Facebook page is just as quick as setting it up. If you do not have a website you can use Ecwid's default Starter Site to sell online without having to set up and pay for hosting or a domain name. You can also change the look and feel of your store by editing the CSS.

Reason 2: An extensive free version

Ecwid’s is based upon a freemium business model meaning it is free to use the product and once you decide to stick to it you can increase your inventory and unlock some advanced paid features at a cost starting from $15/month, please see the list of prices and features.

With a free Ecwid account, you will get a mobile optimized shop in which you can add up to ten products and two categories. Use it to sell anywhere you wish online without having to switch between multiple backend dashboards.

Reason 3: Paid options that take your store to the next level

The free version more than does the job but if you wish to offer coupon codes, use Stripe, view abandoned carts, off downloadable products, sell on other marketplaces or benefi from their live chat for extra help, then you need a paid account. Check out Chapter 3 for an in-depth overview of Ecwid’s top paid features.

Reason 4: A time and money saving business tool

Ecwid is an incredible sales platform for anyone with little programming knowledge or a small e-commerce budget looking for a professional store. Ecwid will save you a ton of money.

Save money

No need to purchase a website or a domain name. No need for any web hosting. No need to buy an SSL. Unlimited storage, unlimited bandwidth — for free.

Save time

5 minute setup. Ecwid is a very intuitive solution which will save you time on learning how it works and eventually teaching it to your staff. Easily plug your Ecwid store into any website.

Fell free to contact us for help by sending a question to our support team.

How Ecwid works

It is as simple as that — you add a few lines of code to any page of your website or profile page, and your online store immediately appears on this page. Customers will enjoy the convenience of checking out securely right within your site. 

This is possible due to Ecwid unique architecture. Ecwid is a hosted SaaS shopping cart, which means all the code and stores data (products, categories, images, e-goods, orders etc.) is hosted on our servers and delivered to you and your customers in background by means of AJAX. This makes Ecwid fast and easy to use: you can have your store on many sites simultaneously, never care of system upgrades or other technical stuff and deliver your store to your clients faster than other shopping carts. 

Where all the store information is stored

We rely on secure Amazon Web Services (particularly, Amazon S3) to store Ecwid data and applications. Years of usage and hundreds of successful clients proved Amazon Web Services as the most reliable and secure solution among the competitors. 

You entrust your store data to Ecwid, regardless of where your store is installed. Whether it is Joomla, Wordpress or any other CMS, custom-developed site or social network, since you signed up with us, we take care of backups as well as of your store security, software updates, server maintenance and many other routine tasks. 

How the security is guaranteed

Our merchants' data security is our team's highest priority. We use highly secured and trusted Amazon servers to store Ecwid shops information.
More information: Ecwid security

Where Ecwid can be installed

Basically, Ecwid can be inserted on any website or blog that allows embedding HTML/Javascript codes. We offer a ready app for Facebook, so you can open an online store on Facebook page with a few clicks: How to add your store to Facebook

We also have very nice plugins for Wordpress, Wix and other sitebuilders. 

Please refer to this topic: Add Ecwid to your site

How to add Ecwid to a site

Ecwid can be added to as many places as you wish. You can add it to your Facebook page, Wordpress, Wix or Joomla site. Please check here for the full list of instructions on how to add Ecwid to your particular system: Add Ecwid to Your Site

You can also to any site by means of widgets, a few lines of Javascript code which deliver the full-featured shopping cart directly into your website. You simply need to insert Ecwid widgets to the backend on your site and Ecwid store will appear on your site page. Find more details here: Ecwid widgets

How to manage the store

All the store setup is done from Ecwid control panel located at https://my.ecwid.com/cp/CP.html The information on your customers and orders can also be seen there. Once you sign up with us, you will receive access to this panel. 

The main sections include:

  • Dashboard: shows a summary of your store activity (latest orders, total of sales, store ID, etc)
  • Installation wizard: will guide you through all the necessary setup steps to open an Ecwid store
  • My Sales: page displays all orders made in your Ecwid store. More details on orders management here: https://support.ecwid.com/hc/en-us/articles/207806235-Orders
  • Catalog: here you will add and manage your products and categories
  • Promotion: extra features to extend your selling experience, i.e. Discounts, Facebook app, Marketplaces
  • Settings: follow here to configure your payment methods, shipping, taxes, store languages, currency, etc.
  • Apps: here you can find additional applications that allow to extend your store features and help your business grow faster
  • Profile: here you can view and change your profile details (username, email, password) and subscribe to a paid plan.

How Ecwid stores look

Wonder how your shop will look? Check out our demo storefront: http://www.ecwid.com/demo-frontend.html and Facebook shop https://www.facebook.com/ecwid/app_251458316228 
Ecwid is located on one page of your site, at the same time it is a fully-featured online shop containing catalog, product listings, checkout pages, and allowing to place orders and pay by different payment method.

You can customize your store look to make it absolutely unique. More details and instructions:
How to change Ecwid design

How to accept payments

Ecwid provides various different payment methods, starting from accepting credit cards to manual order processing. You will be able to connect your store to major payment processor such as PayPal, Authorize.Net, Stripe, 2checkout and many more. Please check out the article for the in-depth explanation of how payment processing work in Ecwid The list of payment methods you can have in your store can be found here: https://support.ecwid.com/hc/en-us/articles/207100429-Payment-options

How to set up shipping rates

Ecwid offers you a flexible mechanism to calculate and charge delivery rates. This article will give you detailed instructions: Shipping

How to charge sales taxes

Yes, you can setup different tax rates for any region worldwide as well as within your country. For more information, please refer to the article about Taxes setup 

How to add more features to the store

This might be possible with a custom solution. You might develop a feature yourself or hire someone. Ecwid has powerful and flexible API which you can use to extend Ecwid functionality, create modules and extensions and integrate with different apps. Find more details here: API 

Please feel free to register in our developer portal: https://developers.ecwid.com/

If you need to add a feature to your store, we can help. Please fill in this form: New feature for Ecwid store. We will be glad to help you.
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