eBay US

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Ecwid merchants have an easy way to put products in front of a potential audience of 150 million buyers through integration with eBay.com. Automatically publish new products, update inventory and sync sales — eBay acts as an additional storefront seamlessly integrated with Ecwid online shop. eBay US integration is available to Ecwid merchants from all around the world.

Getting started with Ecwid and eBay

Before you can start selling on eBay you’ll need to set up your seller account. Below are the steps you’ll need to take:

  • register as an eBay member
  • choose how you will pay your eBay seller fees
  • confirm your identity over the phone or by contacting eBay Customer Service
  • register for an accepted safer electronic payment method

If you face any difficulties when registering an account with eBay, please refer to eBay guide for detailed instructions.

Connecting Ecwid to eBay

When you set up your eBay account, the next step is to connect your Ecwid store with your eBay account. 

In your Ecwid Control Panel go to Promotions → eBay and complete the integration, following the Wizard instructions.

Next, select the eBay category in which you will be listing your items. At this step you need to choose the general category for all your products. You will be able to change the category for particular products later.

On the last step, you will be able to pick the products you want to upload to eBay from your store. On completing the integration, the page eBay in your Control Panel will show you the number of products uploaded to eBay and eBay order total. 

Listing products on eBay

Product category

When connecting your Ecwid store to eBay account you have selected the general product category for all of your items. What if some of your products do not belong to this general category? In this case you can assign a different category for these items. Please, perform the steps below:

  • in your Ecwid Control Panel go to Catalog → Product Types and choose a predefined product type or create a new one;
  • start editing the product, open "Attributes" tab, select the new eBay category for this item and specify the product condition.

Make sure you have selected correct eBay categories for your products before uploading them to eBay. Otherwise, eBay will not show your items in the search results.

Product attributes

Along with specifying eBay product category, the item gets a list of other attributes, describing some important product parameters. All attributes marked as "eBay attribute" are required. The list of these attributes is available in Ecwid Control Panel → Catalog → Product Editor page → tab "Attributes". Please, fill in the required fields for each item that you are going to sell on eBay. 

Upload your products to eBay

For uploading your products to eBay, go to Catalog → Products → Listed on eBay. Click on "Add products to eBay listing" and select the items that you will be selling on eBay. 

Uploading products to eBay may take from 10 to 30 minutes.

After the upload is completed, you will see a corresponding notice.

In case the uploaded products do not meet eBay selling requirement, Ecwid will indicate an error. 

All products successfully uploaded to eBay receive a unique eBay ID. In Ecwid Control Panel → Catalog eBay ID is displayed as a link that will redirect you to the corresponding product page on eBay. Now your items can be purchased on eBay.

Managing eBay orders in Ecwid

What happens after the item is purchased on eBay? The order is registered in your eBay account and in Ecwid Control Panel → My Sales → Orders. You will also receive an order notification to the admin email address, specified in Ecwid Control Panel → System Settings → Mail.

The quantity of items in stock, customer details and other order information from your eBay account will automatically synchronize with Ecwid Control Panel. For viewing the order details in eBay just click on eBay Order ID link.

If the order status is updated in Ecwid, the change is automatically reflected in eBay account.

Uploading products to eBay is available in Business and higher tier plans Upgrade to get this feature


My items do not fall into one eBay category. Can I select a different category for some of my products?

Yes, you can. Please, follow the steps listed here. It’s very important to assign a correct eBay category for each of your items, as it affects whether your products will be listed in eBay search results. In case a product belongs to an inappropriate eBay category or doesn’t have any category assigned, it will be eliminated from the search results.

After uploading my products to eBay I get an error. What should I do?

You may face an error after uploading your items to eBay due to some misconfigurations either in Ecwid Control Panel or in your eBay account. The error will be displayed in the list of uploaded products in Ecwid Catalog → Products → Listed on eBay. In case something is wrong on Ecwid side, the error will be marked as "Message from Ecwid". If the error is prompted by a wrong setting in eBay account, the error will be labeled as "Message from eBay".

Message from Ecwid

Usually such message indicates that you have incorrect product parameters specified. Please, make sure that:

  • you have selected a general eBay category;
  • you have filled in the required eBay product attributes.

Product quantity is set to 10 on eBay as the quantity is not set on Ecwid side. Please set the actual product quantity on the product management page.

This warning means that you have set the product stock in Ecwd to Unlimited. On eBay side there is no such thing as Unlimited stock as the merchant actually pays for the high stock. So for your convenience we list the product with 10 items in stock on eBay and remind you to set the actual product stock on Ecwid side. Once you do this, the stock will synchronize on eBay side automatically.

Message from eBay

Common errors prompted by incorrect settings of your eBay account are listed below.

To list this item, you need to accept PayPal or other approved electronic payments as a payment method.

Make sure that you have configured payment policies in your eBay account.

At least one valid shipping service must be specified.

Check you postage settings in business policies of your eBay account. You need to have at least one postage policy enabled.

A return policy must be specified. 

Make sure that you have set up return policies in your eBay account. You should enable at least one return rule or specify that you do not accept returns.

You need to setup business policies at Home → My eBay → My Account → Manage

Listing is missing required item specific(s): ..... Please provide the required item specifics.

Check your products in Ecwid Control Panel → Catalog → Product Editor page → tab "Attributes" to make sure that you have filled in all the required eBay attributes.

We’ve noticed that your listing included an email address.

eBay no longer permits email addresses in listings, whether they are clickable or not. Please make sure that your listing doesn't include any email addresses. Remove any email addresses from your listing (from item descriptions, payment instructions, return instructions, etc.) before you resubmit it.

To learn what else is no longer permitted in eBay updated Links policy, including links to email clients, non-clickable links and shortened URLs (e.g. bitly or tinyurl), please see: http://pages.ebay.com/sellerinformation/news/links2011.html

My products have options. Can I upload them to eBay?

Yes, you can. For uploading a product with selectable options to eBay you need to create product variations with these options.

Product Variations can be created in Ecwid Control Panel → Catalog. Select the product for editing and open tab "Options", then subtab "Variations".

It’s important that each product variation has their unique SKU number. We recommend assigning heritable SKU numbers for product variations. It makes easier to monitor the stock levels. For instance, if the base product has SKU number "ABC", 2 variations with different product options may have SKU numbers "ABC-1" and "ABC-2".

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