Getting Started

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Launching your online store couldn’t be simpler - just add a few lines of code to your site or to your page in social network and your store appears there immediately. 

Packed with high-value e-commerce features, Ecwid is a free shopping cart. You’ll pay no setup charges and no transaction fees, making it a no-cost, high-return solution for today’s e-commerce businesses.

In this article you will find the essential information for starting your online store with Ecwid. For details on managing your online store please, refer to this article: About Ecwid

To learn the basics of Ecwid structure check this article: How Ecwid works

Creating an account

To begin you need to create a free Ecwid account. You can either enter a new username/password or log in using your information from another account, such as Facebook or Google.

Will I have a trial period?  

Ecwid has no trial period, which means that you can use Ecwid for free as long as you wish. The free account provides you with features, enough to create a shopping cart integrated with your website and/or social network account. 

If your business requires more features and bigger product limit you can upgrade to one of Ecwid premium plans any time. 

What upgrade options do I have?

Ecwid features three paid plans, each available for monthly or annual subscription:

- Venture plan costs $15/mo

- Business plan costs $35/mo

- Unlimited plan costs $99/mo 
If you choose annual subscription you get 17% discount which equals two months of premium service for free, and a package of high-value features prepaid for a year.

Check this page to compare Ecwid plans:

How can I upgrade my account?

You can upgrade your account at any time right from your control panel. Just follow these easy steps:

  • log in to your Ecwid control panel at If you have several stores, please make sure that you're logged in to the account you want to upgrade
  • go to My Profile -> Billing and Plans  page
  • click "Switch" link next to the plan you want to switch to.
  • choose the type of subscription – Monthly or Annual
  • choose the way you want to pay – with credit/debit card or with your PayPal account
  • enter your card details or pay with PayPal account. After you complete the payment you will see the status of your upgraded store.

How do I pay for my account?

Ecwid allows to subscribe to any of its paid plans using debit/credit card or via your PayPal account. This can be done right from your control panel on My Profile > Billing and plans page. Once you create such a subscription, the payment for the first month will be taken from the registered card, and then after that the monthly cost will be automatically charged on every subscription due date. We're using Braintree payment gateway for secure recurring transactions. So your action is required to start subscription, after that your card will be charged automatically every month for subscription prolongation.

Can I cancel my subscription?

You can cancel your subscription for paid account at any time. In order to do it, you should go to Ecwid control panel -> My profile -> Billing and Plans and click "Switch" link next to Free plan in the plans list. The downgrade takes immediate effect.

What happens if I downgrade? 

If  you downgrade your account the paid functionality will be gone from the store until you decide to upgrade your account. In case you have more products in your store than the Free plan allows and downgrade your account you will be prompted to delete the products exceeding the limit of 10 products available on the Free plan. Your store will still be available to your customers so you can continue selling. 

What is your refund policy? 

We do not provide refunds for paid accounts. They're non-refundable.

Ecwid has free accounts with no time limits. They have all the features necessary to run a web store. We believe they're enough to check if Ecwid suits you needs and if you need a paid account.

Check this page for more details on billing in Ecwid: Billing questions

Adding Ecwid store to your site

Ecwid unique structure allows it to be integrated to any existing site which allows adding a few lines of HTML/Javascript code into it for the full-featured store to appear on your site page right away. Find more information here: Add Ecwid to Your Site

Is there a guide I can use to set up my store?

Once you register an account with Ecwid you will get access to the control panel at On Dashboard page of your control panel you can find onboarding wizard which will guide you through all necessary setup steps to open an Ecwid store. Find more details on store setup here: Manage Your Ecwid Store

How can I manage my store? 

All you store information and settings are managed from your control panel at Here you can add products, categories, create shipping and payment settings, manage your orders. To learn more, refer to this page: Manage Your Ecwid Store

Can I customize the looks of my store?

Ecwid allows you to change the looks of your store for it to completely match the design of your site. Find the details and instructions here: Customize Your Store

Check our Help Center for more information about Ecwid and the full list of features.

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