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Remarketing with Google Analytics lets you follow up with people who have already visited your website, and deliver ad content specifically targeted to the interests they expressed during those previous visits. For example, a group of visitors who spent time investigating specific products but didn’t add anything to their shopping carts might be swayed by additional ads for those same products. A group of visitors who added items to their shopping carts but didn’t complete the purchase cycle might be enticed with a coupon for free shipping or a discounted price. A group of visitors who have made purchases have demonstrated not only an interest in your products, but a willingness to buy, and so you have an opportunity to cross sell other products in which they may be interested. More targeting strategies:

How to set up remarketing in Ecwid


Now, when you've integrated your Ecwid store with Analytics/Adwords/Remarketing, you will need to add remarketing lists and the corresponding ads in your Analytics and Adwords control panels. Please refer to this documentation for further details:

Why remarketing is not turned on by default 

When you turn remarketing in your store on, you enable Google Analytics to collect some extra information and setting additional cookies. Those are required for AdWords to work on the Google Display Network. As such, Google requires you to update your privacy policy to notify site visitors. Therefore, please make sure your privacy policy comply with the Google requirements before enabling remarketing. Please refer to this document for the details:

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