How to track Facebook likes and unlikes in an Ecwid store

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Interested in how many people liked your products and which products are most popular? Using Google Analytics with Ecwid, you can track such social interactions. How to do it:

  • Enable Facebook like buttons in your store settings (how to do it)
  • Set up Google Analytics in Ecwid (how to do it)
  • Track likes and unlikes under the 'Traffic sources→Social→Plugins' section in your Google Analytics backend:

For further social analytics and best practices in measuring the impact and effectiveness of your social initiatives, please refer to this Google's article: About Social Analytics

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