Storefront Location is the link (URL) to the page where your store is added. You should show this link to your customers in all possible ways so that they visited your store.
This link is also used as a base for order and product links in the following cases:
- in e-mail notifications to customers,
- in the orders history in a customer's profile,
- when sharing products on social pages.
This link should be added to your Ecwid Control Panel → Settings → General → Store Profile, the Store Location field:
If you're not sure what URL to use, open your Ecwid store in a browser and check the address bar. The address there is your Store Location (link to your store). For example, the storefront URL of the Ecwid demo store is https://surfparadise.ecwid.com/: