Store Location (link to your store)

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Storefront Location is the link (URL) to the page where your store is added.

This link should be added to your Ecwid Control Panel → Settings → General → Store Profile, the "Store Location" field.

If you're not sure what URL to use, open your Ecwid store in a browser and check the address bar. The address there is your Store Location (link to your store).

This link is used as a base for order and product links in the following cases:

  • in e-mail notifications to customers,
  • in the orders history in the customer's profile,
  • in product sharing/likes on social pages.
So we highly recommend filling in this field with the correct URL. Usually, the Storefront URL looks like: 
For example, the storefront URL of the Ecwid demo store is

  • Make sure to insert a full path to the page, not only the domain name
  • If your Ecwid store is installed on many sites (e.g. site, blog, Facebook page, etc), use the URL of the main storefront.


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