Store Location is a web address of the page where your online store is functioning, for example https://www.mywebsite.com/store.
You can specify the Store Location address in your Ecwid Control Panel → Settings → General → Store Profile.
Why Store Location address is necessary
It’s important to have a valid Store Location address specified in your Ecwid Control Panel, because it is used to create links to product, category and other store pages. These links are displayed:
- in customer email notifications
- at order history pages in customer store profiles
- in posts shared to Facebook, Twitter and other social networks