There is a lot of ways to promote your store and increase sales. One of them is offering free samples which can help you to:
- inform you consumers about new products
- engage customers to “test drive” the product before purchasing it
- attract new customers
- liquidate inventory
This is how you can offer free samples in Ecwid.
How to offer free samples
You can create separate products with weight, images, etc. and zero price. A customer will be able to add such products to the cart separately or as a part of the order and go to checkout.
In case the free products require shipping the customer will enter the shipping address, place the order as usual, and pay for it.
However if you want to ship samples for free, you can apply the free shipping freight for these products (control panel -> Catalog -> Products -> Product details -> Tax and shipping). With such setting this product will always have free shipping and the settings from the System settings -> Shipping page will be ignored. The rest of the order will not be affected.
If only free samples are ordered, you should consider enabling “Skip payment method selection, if the order total is zero” option. Here are the details on how to do it: What if order total is zero? Can a customer skip payment methods selection in this case?
In case the free products do not require shipping at all (intangible products) you should untick “This product requires shipping” options in your control panel, on the Catalog -> Products -> Product details page, and attach a file to it which your customers will be able to download when the order is placed. The details can be found here: I want to offer free promotional E-Goods. Is it possible?
More to read about ways of promotion in Ecwid: