Translating your Ecwid store into several languages

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If you sell to several countries or need to display your catalog in several languages in your country, you can use the multi-language feature of Ecwid.

To translate your store into additional languages, you should basically enable these languages in your store and add your catalog translations. Ecwid does for you all the rest storefront translation automatically. You can find a detailed description of these steps below.

In this article:

Enabling additional languages

To enable additional languages for your store:

  1. Go to Ecwid control panel → Settings → General → Regional Settings.
  2. Click Language Settings in the Storefront Languages block.
  3. Click +Add Languages in the Additional Languages section:

Additional languages in Ecwid store

  1. Pick an additional language from 50 languages in the drop-down box:

Select a language for Ecwid store

  1. Click Add Language.
  2. The chosen language appears on the list of additional languages:

List of additional languages

Repeat the above steps to enable other additional languages in your store.

After you enable additional languages in your store, extra sections will appear in your product and category management pages where you can add translations of your catalog. As for the store labels, Ecwid takes care of their translation for you: it detects the browser language of customers visiting your store and shows them the store labels in that language. As a result, your buyers see the whole store in their language.

Storefront labels altered manually will ignore browser language detection.

Once you enable additional languages, Ecwid will start sending email notifications in your buyers’ browser language. The following languages are supported for email notifications: English, Russian, German, French, Italian, Spanish, Portuguese, Dutch, Danish, Finnish, Japanese, Norwegian, Polish, Czech, Swedish. If a customer’s browser language is not from this list, this customer receives email notifications in your store main language.

Ecwid translates only default notifications. Browser language detection is ignored for the notification templates altered manually. Edited notification will be sent in the language used in the template.

Translating product names and descriptions

To add translations of your product names and descriptions, follow these steps:

  1. Go to Ecwid control panel → Catalog → Products.
  2. Click on a product, you will see the product management page.
  3. Add the translated product name and description into the respective language section under Translations:

Add translation of product

  1. Click Save.
We recommend manual translation for your main international market to ensure the accuracy of your catalog. For the rest, you can use automated translations via services like Google Translate.

Translating product options

If your products have options, you may add translations for option titles and selections:

  1. Go to Ecwid control panel → Catalog → Products.
  2. Click on a product to open its management page.
  3. Click the Options tab.
  4. Add a product option, if you haven’t done so yet, and click Save.
  5. Add the translated title and selections into the respective language sections that appear below that option:

Translate product options

  1. Click Save.

Translating category names and descriptions

With additional languages enabled, you can add translations of category names and descriptions:

  1. Go to Ecwid control panel → Catalog → Categories.
  2. Click on a category name on the left - you will see the management page of that category on the right.
  3. Add the translation of the category’s name and description in the respective language section under Translations:

Translate category in Ecwid store

  1. Click Save.
If you don’t have categories in your store yet, you can create them using this instruction: Managing categories.

The translated category names appear in the catalog, in Starter Site’s menu and in the Menu widget on your site.

You can also translate a welcome text in the description of the default Store Front Page category. Just follow the above steps.

Checking how translation works for customers

After you enable additional languages and translate your product and category information into them, your foreign customers will see pre-translated store labels (our translation) and information about your products and categories (your translation) in their browser’s preferred language:

Check how translation works in Ecwid

The translated category and product information appears:

  • in the catalog (storefront page and product lists);
  • in category and product pages;
  • In product filters;
  • in Order Confirmations;
  • in Invoices attached to Order Confirmation notifications (for the EU merchants);
  • in order details within a customer account;
  • in product card when you add a single product to a site page:

Translation of product card

To check how your foreign customers see your store, set the desired language in your browser and open your store page. Here is the instruction on how to change language in Chrome, for instance.

Translations of products and categories work in the new version of the storefront. You can enable it in Ecwid control panel → Settings → What’s New page.

Related articles

Changing the store language
Adding product descriptions in your Ecwid store
Adding options to products
Organizing products into categories
International business online: how to start selling globally (blog)
How to optimize your store for a global audience (blog)

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