FAQ about Ecwid stores on Wordpress

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We have collected the most frequent questions about managing and customizing Ecwid stores added to Wordpress sites. See them below.

In this article:

How to add the Ecwid store to several pages?

When you have installed Ecwid plugin, you can easily embed your Ecwid store to other pages of your blog.

  1. In your WordPress Admin panel navigate to the page where you want the store to appear.
  2. Click Add store above the text editor area.
  3. Select the widgets you want to display on the page: search bar, minicart, categories. The main product browser widget will be displayed by default.
  4. Click Insert into page:

Select the widgets to show

  1. In Text area you will see a so-called shortcode that will render the store, when the page is published.

[ecwid widgets="productbrowser search categories minicart" default_category_id="0" 
  1. Additionally you can control the layout of the shopping bag widget by changing the minicart_layout parameter in the shortcode. Supported values are:
    • attachToCategories will display the shopping bag attached to the horizontal menu,
    • floating will display the shopping bag floating over the page,
    • Mini will display the shopping bag in compact view,
    • MiniAttachToProductBrowser will display the shopping bag in compact view attached to products.

How to add one product to a page?

Individual product with "Buy Now" button

If you have one or just a few products in your store, you can add them to the blog pages individually instead of installing the whole product catalog:

  1. Make sure you have installed the Ecwid plugin for WordPress.
  2. In your WordPress Admin panel open the page where you want to add the product.
  3. Click Add product above the text editor area.
  4. Select the product you want to display on the page from the list or search it by title or SKU number:

Select a product to add to Wordpress page

  1. Switch to the Customize Widget tab in the side menu. Here you can select the product properties that you want to display: product image, title, price, the list of product options, the quantity field and the Add to bag button:

Select the display options for the product

  1. Additionally you can choose to display the price on the Buy Now button, to show a border around the product and to center align the product on the page.
  2. When you have chosen all the options you want, click Insert to add this item to the page. In the Text area you will see a special shortcode, like this:

[ecwid_product id="5002" display="picture title price options qty addtobag" version="2" 
show_border="1" show_price_on_button="1" center_align="1"]

The shortcode will render the product when the page is published.

Individual product details page

It’s also possible to display the product details when the site page loads. This way is useful if you’re building a custom product list and need to link the product entries with Ecwid product pages. This is how you can do it:

  1. In WordPress Dashboard navigate to the page where you want to add the product details at Pages → Edit.
  2. Click Add store.
  3. Click Insert into page. You will see the shortcode added to the text area:

Shortcode in the page

  1. Find default_product_id="0" and change 0 to the actual ID of the product you want to display. If you don’t know the ID of your product, here’s the guide on how to find it. Let’s say the product ID is "87537176". The shortcode will change to:

Modified shortcode in the page

  1. Update the page to apply the changes.
  2. Now when this page loads in the browser, the product details page will render at once.

How to enable single sign-on (SSO)?

Single Sign-On (SSO) allows your customers to have a single login for your WordPress website and your Ecwid store. When someone logs in to your site, they will automatically be logged in to their customer profile in the store without logging in again.

To enable the SSO feature navigate to WordPress Dashboard → Ecwid StoreAdvanced and check the corresponding option.

This feature is available for Ecwid paid plans only. Upgrade to get this feature

How to integrate the store with the site search?

Ecwid stores the product data in a secure cloud storage. The product pages are displayed on the fly when a customer browses your store. Basically, the products are not stored on the website, that's why the website search can not find product pages while searching through the site pages and blog posts.

This option enables a local storage mode. So, the products will be stored both in the cloud storage and on your website. The website search results will list product pages as well as the regular pages and posts of your site.

To enable the local storage mode for products go to WordPress Dashboard → Ecwid StoreAdvanced and check the corresponding option.

Next, click Synchronize products and allow a few minutes to complete the sync. If you have any problems with it, please let us know.

Is Ecwid Shopping Cart plugin secure?

We pay maximum attention to the security in Ecwid. Keeping the sensitive data of our merchants and customers safe is our highest priority.

Ecwid is PCI DSS validated Level 1 Service Provider which is the gold standard for e-commerce solutions worldwide. The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards developed by Visa, MasterCard, American Express, Discover and JCB credit card brands. The standards aim at protecting all card holders and impose on all organizations (be it online or offline) who anyhow deal with credit cards. Usually these are companies like payment processors (e.g., PayPal, Stripe, Authorize.net, etc), banks, e-commerce solutions which process credit cards.

If you sell or buy with Ecwid, you can be sure that all sensitive information is completely safe and secure.

You can check Ecwid Attestation of PCI DSS Compliance. If necessary, you can provide PCI DSS compliance reports to your customers, the acquiring banks and card brands you do business with.

For more details, read about security in Ecwid.

Can I add my store to Facebook?

Sure. It will take you 5 minutes to publish the store on Facebook and start selling to millions of Facebook users.

See the detailed step by step guide about adding your Ecwid store to a Facebook page.

Check out the ways to advertise on Facebook to grow sales.

How to show different store categories on different pages?

You may want to create your own navigation in the store and show your product categories in separate pages of your site. Ecwid Shopping Cart plugin supports such a setup. Here is how you can achieve it:

  1. Create a new page for each product category or select an existing page in WordPress Dashboard → Pages.
  2. Open the page for editing and click Add store:

Adding store to a new page

  1. In the popup find the widgets tab:

Adding store widgets

  1. Select the widgets you want to show on the page.
  2. Select the product category you want to show in the page loads from the Category shown by default.
  3. Click Insert into page.
  4. Repeat for each category page you want to show.

How to display the store on the site homepage?

You may want your customers to see the online store and start shopping right when they open your website. This is how you can display your store on the front page of your WordPress site:

  1. Go to your WordPress Dashboard → SettingsReading.
  2. Check Static page for Front page displays setting.
  3. Select the online store page that should be displayed as a home page in the drop-down below and save the changes:

Adding store to the front page

Now your online store will be displayed on the home page of your site.

How to add products to the sitemap?

A sitemap helps search engines like Google, Bing, Yahoo to better index your site, as it allows the crawlers to get the complete structure of your site faster.

If you want to create a sitemap for your Wordpress site, we suggest using special plugins like Google XML Sitemaps or Yoast Wordpress SEO. These plugins are fully compatible with Ecwid and will add the links to the product and category pages of your store to the generated sitemap.

The ability to add products to the sitemap requires access to Ecwid API, which is available on paid plans only. Upgrade to get this feature

What design themes for WordPress.org do you recommend?

Ecwid is compatible with any Wordpress theme. Be it a free theme from WordPress catalog, a premium theme by a third-party vendor or a custom-made theme, your Ecwid store will work good with it.

Ecwid Shopping Cart plugin has a built-in Chameleon skin tool that makes Ecwid match the overall look of your Wordpress theme. Whatever theme you use, Chameleon detects the predominant colors of the website (like colors of text, links, background and buttons) and automatically uses them in the store design.

If you haven’t picked the theme for your WordPress.org site yet, we can share a few themes that were specially adapted for Ecwid:

Can I restrict access to my Ecwid account to certain users?

Yes, you can. You can restrict access to your Ecwid store backend in WordPress with the help of the User Role Editor plugin. Here’s what you need to do.

  1. Install the plugin to your WordPress Admin area.
  2. Go to the Users menu.
  3. Find the user, you want to block from the Ecwid Control Panel.
  4. Click the Capabilities link:

Limiting user access to Ecwid admin area

  1. Use the Quick filter field and find manage_options

Restircting user access to Ecwid admin area

  1. Disable it and click Update.
  2. This person will not be able to access your Ecwid store backend when using your WordPress Dashboard.

How can I reconnect the plugin to another Ecwid account?

If you want to switch the account that is connected to the plugin, do the following:

  1. go to your WordPress DashboardEcwidDashboard.
  2. Scroll down to the footer block.
  3. Click Reconnect in the bottom right corner:


  1. Follow the steps to connect the Ecwid plugin to another account of yours.
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