Step 1: Connect your Ecwid store to Facebook

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When you connect your Ecwid online store to Facebook, Facebook creates a mobile-friendly Shop section on your Facebook business page that displays your Ecwid products. The Shop section is visible on desktop devices and mobiles, including the Facebook mobile app.

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Connect your store to Facebook

Adding your products to Facebook takes just a few minutes. Once added, Ecwid will automatically sync all of your product information keeping your product catalog up to date without any additional effort.

If you already have an active Shop section on your Facebook page, the existing products will be replaced with the items from your Ecwid store.

To connect your Ecwid online store to Facebook, follow these steps:

  1. Go to your Ecwid Control Panel → Sales Channels → Sell on Facebook and click Connect Facebook page:

Connect Facebook

  1. Log in to your Facebook profile.
  2. Select the Facebook business page that you would like to link with and click Save.
You can connect your Ecwid store to one Facebook business page. In case you have several Ecwid accounts and would like to link them to Facebook, you will need to set up separate Facebook pages for each of your Ecwid stores.

Select the business page

  1. Accept the Facebook Merchant Commerce Terms:

Accept Facebook terms of service

  1. Ecwid will upload all the enabled products from your catalog to the facebook Shop. The upload progress will be displayed on this page for your information.

Once the products have been uploaded, they will be sent to Facebook’s review. You can check their review status under the Pending review tab.

Please refer to Facebook Guidelines for listing products to make sure that your items comply with them. If Facebook rejects a product by mistake, you can appeal this decision.

Read our detailed article about selling on Facebook for more information about how your Ecwid store works with Facebook.

Next steps

After you have added your store to the Facebook page, it is time to promote it! Here are the next steps to take: 

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