Selling on Facebook with Ecwid: FAQ

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Here is a collection of the top questions from Ecwid users who added their stores to Facebook

In this article:

Why is my Facebook page missing in the drop-down menu?

If your Facebook page is missing in the drop-down when you click Connect to Facebook, please make sure:
1) you have an admin role and
2) you provided Ecwid permission to manage this page.

  1. To check your admin role:
    • Open the Facebook business page where you want to add your store.
    • Navigate to Settings → Page roles:

Page roles menu

    • Jump to Existing page roles.
    • If you are not the admin of this page, click to edit your page role.
  1. Provide Ecwid permission to manage this page.
    • Open your Facebook profile.
    • Navigate to Settings → Business integrations:

Business integrations menu

    • Click on the Ecwid icon.
    • Check whether the missing page is available under Manage your pages:

Manage your pages menu

    • If the page is not there, return to the previous screen and remove the Ecwid integration:

Remove Ecwid integration

Now reconnect Facebook in Ecwid Control Panel → All Sales Channels → Sell on Facebook.

How do I update my products on Facebook?

After you add Ecwid to Facebook, we take care of the product sync. This is an automated process managed by Ecwid twice a day to ensure your products stay up to date on Facebook.

To update your products immediately, you can manually re-sync them:

  1. Go to Ecwid Control Panel → All Sales Channels → Sell on Facebook.
  2. Click Sync Products:

Sync products

Ecwid will synchronize your store and refresh the product details.

How do I move the Shop tab on my Facebook page?

To rearrange the Shop tab in the Facebook menu:

  1. On your Facebook business page.
  2. Go to Settings → Edit pagelocated at the top right corner.
  3. Drag-and-drop the Shop tab where you prefer in the list of other tabs.

I'd like to display the Shop on the Home tab of my Facebook page. How can I do it?

Displaying the Shop section on the Home tab page is controlled algorithmically by Facebook. This cannot be controlled by users.

The Shop section may be displayed on the Home tab of the pages that do not have any other activity in terms of media or posts. However, the pages with a high level of activity may not show Shop on the Home tab. Facebook determines this design.

Shop on Home tab

The Shop section may be displayed on the Home tab for the page admins only, whereas the page visitors may only navigate to the Shop from the side menu.

Learn how to automatically create carousel ads to showcase your products and use dynamic ads to retarget visitors who browsed but didn’t buy. Read about this and more in our article about advertising on Facebook.

How can I remove Ecwid from my Facebook page?

If you want to stop selling on Facebook, you can disconnect your store and remove the Shop tab from your Facebook business page.

To disconnect Ecwid from Facebook:

  1. Go to Ecwid Control Panel → All Sales Channels → Sell on Facebook.
  2. Click on the Status drop-down and click Disconnect:

Disconnect store

To delete the Shop section from your Facebook page:

  1. On your Facebook business page.
  2. Go to Settings → Edit page in the top right.
  3. Find the Shop tab and click Settings.
  4. Switch off the toggle to hide the tab:

Delete Shop tab

Related articles

Selling on Facebook with Ecwid: Setup and uploading products
Promoting your Facebook Shop products
Advertising on Facebook with Product Catalog
Adding the Facebook pixel to your store

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