Collecting donations in your Ecwid store

Whether you are a non-profit organization or just raising money for one charity event, you can set up your Ecwid store to collect donations. There is no readymade tool for donations, however there are several workarounds that you can easily implement.

You can sell various products in your store and also accept donations, or you can set up your store to accept donations only. Depending on your goals, you can create products for donations in your catalog or let customers donate at checkout.

Set up multiple products with fixed donation amounts

The easiest way to accept donations is to create multiple products in your catalog, call them “donations,” and set the donation amount as the product price. Each product will have its own price — the donation amount. Customers will choose a product with the desired donation amount, add it to their bag like they do with other products, and check out.

If you sell other products in your Ecwid store, add all “donation” products to one category so customers can view all available donation options in one spot. This way it will be easier for them to find the desired donation amount.

To remind customers at checkout that they can leave a donation, you can display “donation” products as related products. See the instructions on how to set up related products at checkout: Related products at checkout.

To create products with fixed donation amounts:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Click Add New Product.
  3. In the Name field type “Donation” or any other name.
  4. Set the price equal to the donation amount, for example $50.
  5. Uncheck the Requires shipping or pickup option:

Collecting_donations__1_.png

  1. Fill in other settings as you wish. You can upload an image and explain the goal of collecting donations in the description field.
  2. Click Save.

Repeat these steps to create products for other donation amounts. To speed up the process, you can use the Duplicate product button in the upper right corner to create new products. Once a product is duplicated, just change the price and a new product is ready.

If you only use Ecwid to collect donations and do not sell other products, you can hide product images in your store.

To hide product images:

  1. From your store admin, go to Design.
  2. In the Product Card details and layout section, select Do not show in the Main product image.

As a result, your “Donations” category may look like this:

Collecting_donations__3_.png

You can change the listing order for your products to have the donation amounts in ascending or descending order.

Set up one product with multiple donation amounts

If collecting donations is not the main purpose of your store, you can create just one product and add multiple donation amount options. Your customer will be able to choose the amount they want to donate, add it to their cart, and check out.

To set up a product with various donation amounts:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Click Add New Product.
  3. In the Name field type “Donation” or any other name.
  4. Set the product price equal to the minimum donation amount, for example, $50.
  5. Uncheck the Requires shipping or pickup option:

Collecting_donations__4_.png

  1. Fill in the other settings as you wish. You can upload an image and explain the goal of collecting donations in the description field.
  2. Go to the Options tab.
  3. Click Add new option and type the Option name. For example, you could enter “Select donation amount”.
  4. Click Add new value and add the donation amounts that customers will be able to choose from.
  5. In the Price modifier column add the modifiers — these are added to the product’s base price to make new donation amounts. In our example, the base price (the minimum donation amount) is $50. So, to let customers donate $100, create a new value with the price modifier of $50. Here is an example:

Collecting_donations__5_.png

  1. Click Save.

In the storefront, this donation product will look like this:

Collecting_donations__2_.png

You can hide the quantity field on the “donation” product page with a CSS code. To do so, add the following CSS code to your store CSS theme:
div.ecwid-productBrowser-ProductPage-123456 .details-product-purchase__qty {
display: none;
}
And replace 123456 in the code with the ID of your donation product so that the code applies only to this product page and doesn’t affect other product pages.

Collect donations at checkout using tips

In Ecwid, you can also collect tips (also called gratuity). Tips allow you to let customers express their gratitude for your service or just support your business. Tips display at checkout, on the payment page. You set the tip amounts, or percentages, on the order total. For example, you can give the option to pay 5%, 10%, 15% tips on the order total or check out without leaving any tips. You can also customize tip fields with your own text that customers see at checkout which is how you can use tips for donations — write about the donations in the tip fields.

Using tips for collecting donations will work well for you if collecting donations is not the main goal of your store. The drawback of this approach is that a customer has to add at least one product to their cart to make a donation. They can’t make a donation with an empty shopping cart.

To collect donations at checkout using tips:

  1. From your Ecwid admin, go to Settings → General → Cart & Checkout and scroll down to the Tips section.
  2. Click the toggle to enable tips.
  3. Click Tip Settings.
  4. Edit the title and the description section. The texts you enter here will display at checkout in the tips section. Type “Donations” or any other name in the title field and explain the goal of collecting donations in the description field.
  5. Add tip amounts — these are donation amounts that customers will be able to choose from. To let customers check out with no donations, add a zero option.

After you set up tips and rename them to donations, customers will be able to choose the donation amount they want to make at checkout, on the payment step:

Collecting_donations__6_.png

Now you’re ready to start collecting donations in your Ecwid store!

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