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Understanding Google Analytics reports (for long-term GA users)

This article is for users who have set up Google Analytics before May, 2021. If you're setting up Google Analytics for the first time, then you don't need this information to read your reports.

All your Ecwid store pages are dynamic and generated on the fly. A page isn't refreshed when you browse the store — Ecwid updates the HTML code on the page without reloading it. This way new pages load very fast, but to get the exact number of views of your dynamic store pages, Ecwid needs to emulate page loads via Google Analytics API so that clicks through the pages can be tracked. That is why it's necessary to set up Google Analytics in your Ecwid control panel to get the exact stats about the store, even if you’ve already added GA to your site itself.

Since Ecwid emulates page loading, the "virtual" pages appear in reports in your Google Analytics account. That is why Ecwid pages and links don't redirect to actual pages if you click on them in Google Analytics. But each "virtual" page corresponds to the respective real page in your store.

Here is the list of virtual pages generated by Ecwid:

Virtual page in Google Analytics Corresponding page in your Ecwid store
"/product/" + productId Product page. ProductId is a unique ID of an opened product
"/category/" + categoryId Category page. CategoryId is a unique ID of an opened category
"/search/" + keywords Search page in your store
"/bag" Shopping cart page
"/checkout/address" Shipping & Delivery step of checkout
“/checkout/delivery” Shipping/Pickup Method step of checkout
"/checkout/paymentDetails" Payment Information step of checkout
"/checkout/orderPlaced" Order Confirmation page. A buyer sees it after a successful order.
"/checkout/orderFailure" Indicates an issue with order placement
"/account/settings" Settings section in customer account
"/account/orders" Orders section in customer account
"/downloadError/" Failed attempt to download a file

Here you can see an example of how a product’s virtual page looks like in Google Analytics reports:


And here is the actual URL of that product page in Ecwid storefront:


As you can see from the above images, both the URL of the actual product page and its virtual page in Google Analytics have the same product ID. To see what ID belongs to what product, check your storefront or, if you have a large catalog, export information about the products.

In some reports, you can switch from Page to Page Title to see your product names instead of virtual pages (e.g. in Behavior → Site Content → All Pages):
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