How to send newsletters in Ecwid

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Newsletters is an easy way to stay in touch with your customers. When you keep people updated of what is going on in your store, you retain your position in their minds and they are much more likely to return. Newsletters also can be a really great promotion tool allowing to update customers on special offers in your store, send the discount coupons via email, post targeted messages to different types of customers.

More awesome tips on creating the best mailing lists in this article in our blog:

Mailing services

Zapier is a tool that enables you to automate tasks between online apps. Basically Zapier allows to connect any service to each other. 

Using this app, you can connect your Ecwid store with your favourite email marketing service by means of a Zap. Use it to automatically add customer names and email addresses from Ecwid to it at the time of checkout.

Zapier supports many services, like: ActiveCampaign, AWeber, Benchmark Email,
BombBomb, Campaign Monitor, Campayn, Constant Contact, EmailDirect, Emma,
GetResponse, Mad Mimi, Mailigen, Mailjet, MailUp, Sendicate, SendinBlue, Sendloop,, VerticalResponse and Vision6.

Get Zapier app from Ecwid App Market.

Grow your email list

MailChimp.Smart app carefully embeds mailing list subscription fields to your store checkout pages and customer account page.

During the checkout process, the app asks your customers if they’re interested in subscribing to a mailing list from your store. After a customer completes an order and agrees to subscribe, will automatically subscribe them to your MailChimp list.

The app is paid and you can get it from the Ecwid App Market.

Deluxe Marketing Suite – Connect with VerticalResponse

Deluxe Marketing Suite application connects your store with a VerticalResponse email marketing system. In the app settings you add a popup for collecting emails to grow your email list with customizable fields. You will late be able to sync this list with your VerticalResponse account to segment your visitors and send them your marketing promotions newsletters.


The apps is paid with a free trial for all paid Ecwid users.

MailChimp Subscription Popup

MailChimp Subscription Popup app allows you to add a popup for collecting emails to grow your email list from your website, social media, mobile, and in-store. You will late be able to sync this list with your MailChimp account to send your newsletters.


The app is paid with a free trial for all paid Ecwid users.

SharpSpring Email Marketing


SharpSpring is a highly-rated global provider of affordable, cloud-based marketing automation. Marketing agencies and businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments.

By syncing Ecwid and SharpSpring through Zapier, customers leverage the best of both platforms by utilizing a full-featured marketing automation platform to monitor their marketing efforts on their e-commerce site.

With this integration, users can create Ecwid customers, orders, coupons, or products based on form fills, page visits, and email opens in SharpSpring.

In addition, automatically create or update contacts, campaigns, and opportunities in SharpSpring from new unfinished orders, customers, products, or paid orders in Ecwid. 

Pricing Smart Email Marketing

rare-icon.png Smart Email Marketing app connects your store with email marketing service. This integration allows you to easily send newsletters, welcome emails and order follow-ups.

Once you connect your Ecwid store and application, all your store data including contacts and shopping history will be loaded into the backend. All future customer data will appear automatically in your account (in 1-2 minutes after the information is recorded in your Ecwid store).

The service allows you to set up different campaigns for a specific contact list or segment on the Campaigns tab. Campaign is any Mailout that you send out manually. Campaigns can be scheduled to go out at a specific time, or they can be sent on a ‘predictive’ schedule.

Automated Series help you compose a series of emails set to go out automatically whenever certain conditions are met — for instance, when a customer buys one of your products.

The Lists tab gives you the option to manage the Lists and the Segments:

  • A Segment is a group of people from your total contact list who all have something in common. Segments are automatically updated whenever customers meet specified conditions. They cannot be updated or adjusted manually.
  • A List is a group of people who might or might not have something in common. Lists might consist of contacts who share another platform or lead source in common, or consist of groups of customers that you’ve taken from different Segments and included in a Master List.

With Rare, you have the ability to manually import customer lists through CSVs, or Comma Separated Value files (acceptable file types are .csv or tab-delimited .txt files).

You can embed an HTML sign-up form on your webpage to make sure that new signups will land in a specific List. A signup form can only be connected to a specific LIST (not a Segment). Learn more

If you are using the Ecwid Starter Site, you can embed a signup form in Ecwid category description. For that, go to your Ecwid Control panel → Catalog → Categories, open the category edit page and switch to the HTML editor (<>).

Helpful links:

Pricing:, free plan is available

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