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Sending emails and SMS with Omnisend

Omnisend is an email & SMS marketing automation platform that helps ecommerce stores to connect and engage with their customers. You can create popups and signup forms to collect new subscribers. Engage with them by taking advantage of channels like email and SMS. Use your store data to segment customers and drive sales with personalized automation.

You can connect your Ecwid online store to Omnisend via the Omnisend app from Ecwid App Market

To install an app, you need to have a paid Ecwid account.
The Omnisend app is free to use, but your Omnisend plan might be paid.

Connecting Omnisend to your Ecwid store

To use Omnisend with Ecwid, you will need to create an account with Omnisend. You can start with the free plan to explore platform features, no credit card needed.

If you have been using Omnisend and already have an account connected to another store, make sure to create a new empty store first.

To connect Omnisend to your Ecwid store:

  1. Log into your Omnisend account.
  2. Click Connect your store in the dashboard or in your account navigation menu:

    Sending emails and SMS with Omnisend2.png

  3. From the ecommerce platform list, select Ecwid.
  4. Click Add Omnisend app and install the Omnisend app in your Ecwid admin.
  5. Copy your API key:

    Sending emails and SMS with Omnisend1.png

  6. On the Omnisend Email Marketing and SMS page in your Ecwid admin, enter the API key you’ve copied:
    Sending emails and SMS with Omnisend3.png
  7. Click Save.
  8. Click Test to make sure your connection to Omnisend is successful.

Learn more about linking Ecwid and Omnisend from the Omnisend help center

That’s it! You’ve connected your Omnisend account to your Ecwid store. The following store data will now be synced to Omnisend:

  • Customer details
  • Products and viewed categories
  • Order-related events
  • Abandoned cart-related events

Next, you can proceed to setting up email or SMS campaigns in your Omnisend account.

Setting up email & SMS campaigns and more with Omnisend

After you’re done connecting your Omnisend account to your Ecwid store, you get access to the full range of Omnisend tools based on your current plan.

All the tools are managed from your Omnisend account:

  • To create a new mobile-friendly and GDPR-compliant popup form to collect subscriber emails on your store website, go to Forms.
  • To adopt pre-built workflows for the entire buying journey (for example, create a set of automated abandoned cart emails), go to Automation.
    You can use Omnisend to set up beautiful transactional emails like Order confirmation instead of default customer order notifications from Ecwid.
  • To create an email or SMS campaign from a ready-made eye-catching template, go to Campaigns.
  • To view all the store customers and their activity and segment them based on a variety of transactional events, purchase behaviors, and activities, go to Audience.

You can also use reporting tools to track sales Omnisend drives to your store and prioritize or personalize retention strategies for the most valuable customers.

Learn more about setting up Omnisend from their Help center and Academy

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