Ecwid updates 2026
A brief on-point overview of key features released in Ecwid every month to help your business grow.
To see the summary of the most important features released in the last six months, watch webinars.
May
Instant Site: Speed up site creation using AI to generate and edit text
Your Instant Site editor now includes the AI assistant tool that can help you create text from scratch or edit existing copy. To get help, open your site editor and click the AI icon on the right. Alternatively, you can go to a specific site section and click the AI Generation Assistant button. Either way, you will start a chat with AI where you can enter your request.
Please note that the feature is currently in beta and will be improved over time.
Learn more about building site →
Customer accounts: Automated access codes to access accounts
When customers access their accounts on your site, they used to click a link sent to their email. Now, customers receive a one-time access code along with the link. This creates a more secure experience and gives shoppers more control over their data.
Learn more about customer accounts →
April
Instant Site: Customize your site’s footer
Your Instant Site now includes footer layouts. That means, you can customize how your footer looks—wheter it is a simple row of links, or a more complex layout with multiple columns, including links to site pages, legal pages, language switchers for multilingual sites, and so on.
Learn more about editing site footer →
March
Instant Site: Customize your section titles
In Instant Site, you build your site with sections. For each section, you can add a title to help visitors navigate. For example, “Location”, “Our bestsellers”, “About us”, and so on. Now you can format each title by making it bold, italic, and even adding a link.
Learn about formatting section titles →
Instant Site: Choose the product cards spacing on the storefront
Your products appear in your online store as a grid of cards. Before, the spacing between cards was fixed. Not anymore! Now you can adjust it by changing the spacing size and creating a layout that best fits your shop’s design.
Learn about designing product grid in your online store →
Instant Site: Change alignment of product sections titles
Sections of your Instant Site that showcase products have titles such as Featured Products, New Collection, Bestsellers, and so on. Now you can choose where to show the title—on the left or in the center. For this, in your site editor, click the section that showcases your products. For example, Featured Products. Switch to the Design tab and click Content alignment. Select where to locate the heading.
Learn more about designing product catalog on your Instant Site →
Instant Site: Choose where to show the link to Favorites
Your customers can add products to Favorites, creating their personal wishlists to quickly access items for future purchases. By default, the link to Favorites appears at the bottom of the site. When using Instant Site, you can make Favorites accessible from the site header. For this, go to your site editor, click Header → Design → Menu & Icons and turn on Favorites.
February
Reports: Learn how your customers get in touch with your business
Ecwid built-in reports now include Engagement—reports that show how customers get in touch with your business. That includes tracking calls or emails generated from your site, chatting with support through the contact widget, or opening the contact form. A new metric is particularly useful if you have physical stores since it also shows how many visitors take interest in your store’s location—either by browsing a map or clicking your store address that you specified on your site.
Learn more about Engagement reports →
Instant Site: Customize your site’s footer
Your Instant Site now has a footer setup. That means, you can customize the information at the bottom of your site just like any other section. Currently, you can change the look of links in the footer such as links to terms and conditions or privacy policy, change background color, and also change the copyright text style.
Learn more editing Instant Site →
Generate tax invoices for orders created on behalf of the customers
You can create orders manually on behalf of your customers. Now it’s possible to create a tax invoice for those types of orders and send them along with the order confirmation.
Learn more about creating orders on behalf of customers →
USPS: Changes to shipping methods names
USPS now has different names for its shipping methods. You don’t have to change anything manually—all your USPS shipping methods now have different names that will be shown both in your admin during setup and on checkout.
Learn more about new USPS shipping methods names →
January
Instant Site: Try premium themes for your site
Instant Site theme library, also known as templates library, is constantly growing. Along with free themes, you can now try premium themes tailored to specific business niches. Premium themes offer more advanced design, refined visual details, and custom features built for specific business needs.
Keep in mind that switching to another site theme affects edits you made, such as adding your copy and images. Learn what will be lost after changing a theme.
Learn more about site themes →
Instant Site: Show all store locations in one section
When you have more than two brick-and-mortar stores, you can display them in a single site section instead of adding a new section for each location. This keeps your site page design clean, without a long list of addresses and also makes it easier for customers to quickly scan all locations and find the most convenient store.
To use a multi-location layout, add a new section, choose Locations, and select a layout. You can choose from several layout options and pick the one that fits your page. For each location, you can set the address, opening hours, contact details, phone number, and email.
Learn more about adding site sections →
Set up behavior for out of stock product variations
When your products are out of stock, you can choose how to display them in your store: show them as unavailable, hide them until they’re back in stock, or allow pre-orders. Now, you can also control the out-of-stock behavior for product variations such as colors or sizes.
When you choose the out-of-stock behavior on the Settings → Cart & Checkout → Catalog settings page, it affects both products and their variations for all new products that you add to your catalog.
To change the out-of-stock behavior for all existing products with variations, use the Mass Update tool on the Products page. Simply select products you want to update and choose Update Stock → Set Out of Stock Behavior for Variations.
You can also change behavior for a specific product from the Options tab on its editing page.
Choosing the Hide from storefront option creates a better shopping experience, as variation availability on the product page becomes dynamic. Customers can instantly see whether a specific variation is available for purchase directly on the product page.
Learn more about setting up the out-of-stock behavior for products →
Edit feedback request and favorite product reminder emails with a visual editor
Customizing texts in email notifications becomes much easier with a new WYSIWYG (What-You-See-Is-What-You-Get) editor. You can edit default email templates like a regular text without using a code.
The visual editor is now available for the Feedback request and Favorite products reminder emails.
For deeper customizations, you can still switch to HTML editing.
Learn how to customize email texts in the WYSIWYG editor →