Sending e-commerce newsletters

Whether you have a successful running store or just start your business, you might want to send out newsletters to your customers. A newsletter is an email with updates and useful information that you send to your customers on a regular basis using third-party services like Mailchimp.

Newsletters help to gain traffic, keep your customers in the know, and build brand loyalty. They offer interesting and helpful content, announce new products or events, promote your store, and more. To get such emails, customers should subscribe to your newsletter list.

You can learn more about how to grow your business with email marketing on the Ecwid blog.

Sending out emails

Ecwid makes it really easy to reach out to your customers with newsletters. Here is how you can send out the emails manually:

  1. Go to Ecwid Control Panel → Marketing → Newsletters.
  2. Download a list of your customers: click Export Contacts under Export your email contacts:


  1. Write your message and send it out manually or upload the contacts to some mailing service, like Constant Contact or MailChimp, and send out your message via this service.
  2. Send out the newsletter.

Growing your email list

In Ecwid there are several apps that help you grow your email list.

You need a paid plan to use the apps from Ecwid App Market. Upgrade to access the apps.

MailChimp app carefully embeds subscription fields to your store checkout pages and customer account page. During the checkout process, the app asks your customers if they’re interested in subscribing to a mailing list from your store. After a customer completes an order and agrees to subscribe, automatically subscribes them to your MailChimp list.

 To install the app:

  1. Go to Ecwid Control Panel → Marketing → Newsletters.
  2. Scroll to Connect an integrated email service.
  3. Click Connect Mailchimp:

Click Connect Mailchimp

  1. Follow the steps of installing the app.

This app is paid with a free trial.

MailChimp Subscription Popup

MailChimp Subscription Popup app allows you to add a popup for collecting emails from your website, social media, mobile, and in-store. You can sync this list with your MailChimp account to send your newsletters.

This app is paid with a free trial. Smart Email Marketing Smart Email Marketing app connects your store with the email marketing service. This integration allows you to send newsletters, welcome emails and order follow-ups. Once you connect your Ecwid store and application, all your store data including contacts and shopping history will be loaded into the backend. All future customer data will appear automatically in your account (in 1-2 minutes after the information is recorded in your Ecwid store).

This app is paid with a free trial.

Find useful tips on growing your email list in our blog:
10 smart ways to grow your newsletter list
How to build the best mailing list possible

Further reading

How to increase your revenue with newsletter segmentation
22 things that make your newsletter look like spam
How to send trigger emails that keep customers coming back


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