Basic reports and sales stats

To manage your online store effectively, you need to know what’s going on. Where your customers come from, how much money they spend, what products they buy, and how your special offers perform. To get these data insights, Ecwid provides several reports.

Reports and sales stats in your Ecwid Control Panel

You can get the most important metrics for your store including the number of visitors, orders, revenue and conversion rates in Ecwid Control Panel → Reports page.

To see the reports, click Install Now:

After you install the app, the Reports and Analytics page will show basic metrics. You can find this page anytime at Ecwid Control Panel → Reports → Stats.

Select a period to research and mark which information you wish to include in your stats such as top selling products, revenue per order, and source of traffic:

Real-time sales tracking

Track sales the moment an order is placed with the Ecwid mobile app . We will send push notifications to your iPhone, iPad, or Android device when an order is placed or a payment has been accepted.

To install the app, go to Ecwid Control Panel→ Mobile, click Get the App  and follow the setup steps. You may also download Ecwid E-commerce on the App Store or Ecwid Sell Online Google Play.

Besides tracking sales, you can manage orders, add new products and modify existing inventory using Ecwid’s mobile app. We built it for those who are constantly on the move.

Google Analytics reports

For more advanced statistics, we recommend Google Analytics. This tool can help you to better understand consumer behavior by analyzing traffic sources and optimizing store promotions.

With the help of Google Analytics you will be able to track:

• Sales Funnels— find what steps your customers take before they buy something or leave your store. This is also great to review your store’s checkout process.
• Visitor Engagement — see how much time a visitor spends in your store and what pages they visit.
• Historical Benchmarking — check how your acquisition channels performed this year versus last year.

Start by creating a Google Analytics account. Once registered, connect this account to your Ecwid store:

1. Click Set Up Google Analytics in Ecwid Control Panel → Reports.
2. Enter your Google Analytics Web Property ID (How to get your ID).

If you are going to run paid search ads with Google Adwords, we suggest enabling Google Remarketing to catch those who left without a purchase.

Google Remarketing statistics will be available in your Google Analytics dashboard within 24 hours.

Sales reports in spreadsheets

If you prefer to use spreadsheet editors like Microsoft Excel, Google Sheets or OpenOffice Calc for sales reports, you can export order data in CSV format to arrange the data as you prefer.

To export your orders from Ecwid:

1. Go to Control Panel → My Sales → Orders.
2. Use the Filter tool to sort out the orders you want to analyze:

3. Select the filtered orders and click Mass Update → Export selected:

4. Select the values delimiter (What is it?) and columns to include in the exported CSV file:

5. Click Download CSV file.
6. Open the file in your spreadsheet editor and compose your report.

Consumer behavior and heat maps

The Lucky Orange app for Ecwid tracks your customers as they shop and provide heat maps. Heat maps can help you analyze your customer behavior by highlighting what customers click on and when they leave your site.

The information provided by heat maps can be used to create more attractive and effective site design.