Editing Starter Site content

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You can personalize your Starter Site to reflect your brand and present your business to customers from the best angle using the customizable content blocks and cover images. You can use all the sections provided, or combine those that work for you and hide the others.

In this article:

To edit your Starter Site content blocks go to the Ecwid Control Panel → Starter Site and click the Edit Content button:

Edit Starter Site content

Website address and store name

To edit the address and name of your site, click on the very first block in the side menu. Here you can link your Starter Site to a free subdomain at ecwid.com, in case you don't have your own domain yet. Enter the name you prefer for your web address to the text field: 

Use a free domain

If you have your own domain, click Set up domain name to use it as your web address. 

You can find step-by-step instructions on connecting your domain to the Starter Site in the guide Custom domain for Ecwid Starter Site.

In this section you can also enter the name of your store that will be displayed on the store pages, invoices and in email notifications.

Headline and Cover Image

The Headline represents your brand image and is the first thing your customers see when they visit your store. Here you can use the name of your store, a slogan, or a greeting.

In the Description field you can enter a brief information about your store, as well as list your special offers, announce some promo events, or share the promo codes. Although the field is optional, we recommend to fill it out for better SEO rankings. The text that you enter here will be used for the site’s meta description tag, therefore you can improve your Starter Site SEO if you use some keywords relevant for your business niche in the description.

Read more about Starter Site SEO settings.

For the Cover image you can upload a picture of you or your store team, an image featuring your goods or any other picture that will attract your potential customers and give them a positive impression about your business.

The recommended file size for the Cover image is 1000 x 667 pixels or larger, in JPG, PNG or GIF format.
If you don’t have any good pictures for the Cover image, you can find some great photos on stock websites, like Shutterstock, Depositphotos, Pixabay and others.

You can add a Call to action button to this section that will take customers right to the product listing. To insert the button, switch on the toggle:

Editing the Shop Now button

By default it says Shop Now, but you can change the wording in the Button label field and use any other name of your choice. For example, if you sell tickets online, you can name it Book Now. For digital products like e-books, images or any other downloadable materials the button can say Download Now.

You can hide the whole section if you do not need it by disabling the toggle Show section.

Store design

In this section you can customize the appearance of your store and give it the look that best reflects your brand.

The Starter Site appearance options replicate the settings in your Ecwid Control Panel → Design.  The changes you make here will affect all your storefronts.

You can control Thumbnail size, Aspect ratio, Text alignment and Product card border with the help of the corresponding options:

Change Starter Site design

Large images are a good choice for showcasing your products in every detail. Medium images are suitable for most products, while with small images you can fit more products per page. Several aspect ratio options provide a flexible way to best display horizontal, vertical or square images.

Product list and categories

Expand the Product List & Categories menu to customize the appearance of the pages where your products are listed. You can change the visibility of Product name, Price, SKU, "Buy Now" button and Additional product image:

Change 
 Product list design

If you wish to get a more airy look, you can switch off the SKU number and Buy Now buttons or show them only on mouse hover.

In case you have category cards displayed on the store home page, you can adjust the Category names' position.

Under the Navigation block you can switch on/off the Breadcrumbs and "Sort by" options:

Navigation and Image settings

Below you can enable the option Darken images' background to make them more prominent on the store's background.

Product page

Under the Product Page menu you can find preset design options for customizing the look of pages with detailed information about your products. Here you can change Page layout, Image gallery layout and Sidebar elements:

Product list settings

If you want to change the order of blocks in the sidebar, you can drag and drop the elements in the list.

Miscellaneous

Under the Miscellaneous menu you can upload the logo that will be displayed to customers on the store’s pages, invoices and in email notifications:

Upload store logo

If you don’t have a logo yet, read our blog post to learn how to create an awesome logo for your brand.
The image that you upload for the Store logo will be resized to fit into the block of 480 x 140 px. The minimum required image size for the Store logo is 140 x 140 px (280 x 280 px to render well on Retina). The supported image formats are JPEG, PNG, GIF.

In the Navigation block you can adjust the visibility of the icons below the product cards. You can disable the Footer menu, "Sign in" links and Breadcrumbs:

Footer menu settings

Check out the guide on Editing Starter Site design to find out more options for customizing its appearance.

Story

You can use this section to share the story of your business, how it has started, why you have picked this niche. You can also describe the advantages of your products, how your customers can benefit from your store, the goals you are trying to achieve with your business and anything else that would help customers understand your values.

Enter your text to the Section description field and click Change section title to enter the name of the section.

Story section

If you don’t want to display your business story, you can hide it by disabling the Show section toggle.

Customer testimonials

In this section you can add customer feedback on your store or products to build more trust with your audience. When potential customers see that you consistently listen to the voice of your clients, whether it’s positive or negative, they will be more willing to buy from you.

You can collect customer reviews on your products with the help of the HelpfulCrowd and Stamped.io applications for Ecwid.

Enter the text into the Customer quote field, add the Customer name and Title below the name and upload the Customer photo.

Customer testimonials section

The image that you upload for the Customer photo will be resized to fit into the block of 96 x 96 px. The minimum required image size is 96 x 96 px (192 x192 px to render well on Retina). The supported image formats are JPEG, PNG, GIF.

You can hide the section, if you don’t need it by disabling the toggle Show section.

About

To establish a trustworthy connection with your customers, in this section you can describe what person or team is behind your brand, highlight the important milestones of your business and tell customers how your product or service was built to change lives.

Enter your text to the Section description field, add Your name and Title below the name and upload Your photo.

About section

The image that you upload for the Your photo will be resized to fit into the block of 144 x 144 px. The minimum required image size is 144 x 144 px (288 x 288 px to render well on Retina). The supported image formats are JPEG, PNG, GIF.

Hide the section by disabling the toggle Show section, if you don’t want to display it.

Location

Here you can add the location of your brick-and-mortar store and enter your business hours. This will help customers easily find your store or office and avoid situations when they arrive only to see your doors closed .

Fill out the Section description field and click Change section title to enter the name of the section.

Enter the title for the address section to the Address section subheading and type in your store’s address to the Physical address field. The location will be automatically tagged on the Google Maps. Your customers will also be able to build a route to your store from their current location on click to the Get Directions button.

Location section

Enter the title for the business hours section to the Schedule section subheading field and use the Schedule fields to inform your clients about your working hours on weekdays and on weekends.

In case you only sell online, you can hide this section by disabling the toggle Show section.

Contact information

As the name suggests, in this section you can display your contact details and provide links to your accounts in the social media. The visitors will be able to easily share your website with their social media followers which is a great way to increase awareness about the products you sell and get your customers engaged with your brand.

Click Change section title to enter the section name and type in your Phone number, Email address and Website address to the corresponding fields.

Contact information section

Under the Social media links block you can add links to your social media. Click Change section title to enter the name for this section. Click Add more links to open the extended list of social media resources.

Disable the toggle Show section if you would like to hide it.

Related articles

Editing Starter Site design
Connecting your domain to Ecwid Starter Site
Starter Site SEO settings

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