Tracking and recovering abandoned carts

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According to the Baymard Institute research, about 70% of online customers add products to cart, but leave without buying anything. You can avoid losing this profit by using the "Abandoned cart recovery" feature. It allows to return every third customer who did not finish the ordering process and so grow your profit.

The feature is available on Ecwid Business plan and higher. If you’re on a Free, Venture or Silver plan, please, consider upgrading your account to Business plan. Upgrade to get this feature

In this article:

We measured that Ecwid merchants who send abandoned carts recovery emails return over 20% of customers who added products to cart, buy did not buy anything.

For example, 500 customers came to your store, 100 of them added products to cart, but only 10 placed orders. Ecwid sends automatic cart recovery emails to the rest 90 customers, 20% of them return to the store and place orders, which means you got 18 more orders.

So, when you use cart recovery emails, you get 28 orders instead of just 10!

The best thing is that you can enable automatic recovery emails and literally do nothing else and get the more sales. You do not have to spend more time on managing the store, while your profit is growing for sure.

Abandoned cart recovery is a tool used by all successful online stores. Get to next level of managing your business by enabling this function.

To make the recovery emails work even better add a discount coupon to the message. Here is a guide on how to create discount coupons. And here is the instruction on how to edit your mail templates.

Viewing abandoned carts

Abandoned carts are automatically tracked by Ecwid and listed in your Ecwid Control Panel → My Sales → Abandoned Carts.

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Each incomplete order contains the customer’s contact details provided on checkout and shows which shipping and payment options were chosen as well as what items were added to the bag.

Sending cart recovery emails

Sending cart recovery emails automatically

After an abandoned cart occurs Ecwid can send a recovery email to remind the shopper about their unfinished order. Recovery emails configured to be sent automatically are more effective in capturing lost sales.

To enable automatic recovery emails go to your Ecwid Control Panel → My Sales → Abandoned Carts and change the toggle to Enabled.

Ecwid will send a recovery email for each abandoned cart 2 hours after the order was listed in the Control Panel. When the email is sent, it will be noted in the details of the incomplete order.

Sending recovery emails manually

You can encourage a customer to complete their orders by sending an email with a link to their abandoned cart so that they can quickly and easily complete their checkout if they choose.

The feature is available on Ecwid Business plan and higher. If you’re on a Free, Venture or Silver plan, please, consider upgrading your account to Business plan. Upgrade to get this feature

In your Ecwid Control Panel go to My Sales → Abandoned Carts, find the order that you want to recover and click [Send email].

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You will be able to review the email contents and edit the message to say exactly what you would like.

In case you want to completely revamp the email template you can click the blue link or open the Abandoned Cart Recovery template at the Settings → Mail page in the Control Panel.

Read more about changing mail templates in the article How to edit mail notifications in our Help Center.

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