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Offering your store in multiple languages

You can have a multilingual Ecwid store on your website so your customers can shop in their preferred language. Add translations of your catalog, including product names, descriptions, options, category names. Ecwid will automatically translate the rest — texts on buttons, invoices, and email notifications.

Storefront language on a WordPress site will match the default site language, not a customer's browser language. To display your Ecwid store in more than one language on WordPress site, you can use one of the popular plugins. You can read about creating a multilingual site with Wordpress in our article.
Plan availability: Business and Unlimited.

Displaying your store in multiple languages

If you wish to go global and target new markets or you are doing business in a multilingual country like Canada or Switzerland, you may want to display your store in more than one language.

Ecwid storefront is professionally translated into 53 languages: Russian, English, German, German (Switzerland), French, Spanish, Spanish (Latin America), Italian, Portuguese, Portuguese (Brazil), Dutch, Norwegian, Finnish, Swedish, Chinese (Simplified), Chinese (Traditional), Japanese, Arabic, Belarusian, Bulgarian, Czech, Wales, Danish, Greek, Estonian, Basque, Filipino, Persian, Indonesian, Icelandic, Catalan, Hebrew, Croatian, Hungarian, Armenian, Georgian, Korean, Lithuanian, Latvian, Macedonian, Mongolian, Marathi, Malay, Polish, Romanian, Slovak, Slovenian, Serbian, Albanian, Thai, Turkish, Ukrainian, Vietnamese.

You can enable the necessary additional languages in your store settings. After that, Ecwid detects the preferred language of your customers’ browsers and automatically shows the store labels in that language.

Translated store labels

In case a visitor uses a language that is not in your repertoire, they will see the text labels in your main store language.

While the default store labels are automatically translated into additional store languages, your unique custom text like product and category names and descriptions requires a manual translation.


After you add translations of your catalog (see instructions below), your whole store will become multilingual – your store visitors will see both store labels and your catalog in their preferred browser language.

You may want to display prices in your store in additional currencies, too. For this, you can use the Currency Converter app.

Language switcher

Besides the automatic detection of visitors' browser language, that saves clicks, it is possible to offer customers to manually pick a language they want to see the store in:

- If you add your multilingual Ecwid store to a multilingual Wix site or to a multilingual Wordpress site via our plugin, their language switcher will work for both your site and your store within it.
- If you want to add a language selector in some other site, you can create a landing page where your store is forced to appear in a certain language and add a link to this page to your site menu.

If you need several languages and want to use our Instant Site, you can add a language switcher to your Instant Site.

Enabling additional languages

With additional languages, you can add translations for your catalog – product and category names and descriptions, options and variations. For the additional languages you enable, Ecwid shows translated texts on buttons, invoices and mail notifications.

To offer your store in multiple languages:

  1. From your Ecwid admin, go to  Settings → General → Regional Settings.
  2. Click Language Settings in the Store Language block.
  3. Click +Add Languages in the Additional languages section:

Additional languages in Ecwid store

  1. Select a language from the drop-down box.

Select a language for Ecwid store

  1. Click Add Language.
  2. This language now appears on the list of additional languages:

List of additional languages

Repeat the above steps to enable additional languages in your store.

Once complete, additional sections (i.e., translations) appear in your product and category management pages. There you can add translations of your catalog. Ecwid translates texts in the store interface (buttons, forms, etc) for you by detecting the browser language of customers visiting your store. As a result, visitors will be able to shop in their language.

If you are using custom store labels, for example, your own text on buttons or in forms, they will not be automatically translated. But it is possible to add custom labels in necessary languages.

Translating product names and descriptions

When you have enabled the additional languages, it is time to translate your catalog – product names, category names, option names, and descriptions.

To add translations of your product names and descriptions:

  1. From your Ecwid admin, go to  Catalog → Products.
  2. After selecting a product, you will see the product management page.
  3. Add the translated product name and description to the respective language section under Translations:

Add translation of product

  1. Click Save.
We recommend manual translation for your main international market to ensure the accuracy of your catalog. For the rest, you can use automated translation services like Google Translate.

Translating product options

If your products have options, you may add translations for option titles and selections:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Click on a product to open its management page.
  3. Click the Options tab.
  4. Add a product option , if you haven’t done so yet, and click Save.
  5. Add the translated title and selections to the respective language sections that appear below that option:

Translate product options

  1. Click Save.

Translating category names and descriptions

With additional languages enabled, you can add translations of category names and descriptions:

  1. From your Ecwid admin, go to  Catalog → Categories.
  2. Click a category name on the left (the management page of that category is on the right).
  3. Add the translation of the category’s name and description in the respective language section under Translations:

Translate category in Ecwid store

  1. Click Save.
Follow the instructions for managing categories to add categories to your store.

The translated category names appear in the catalog, in Instant Site’s menu, and in the Menu on your site, where you have added your Ecwid store.

You can also translate a welcome text in your store – just translate the description of the default Store Front Page category.

Sending multilingual email notifications to customers

Customer email notifications in Ecwid include regular customer notifications and automated marketing emails. When you create a new Ecwid account, the language used in your email notification templates is the same as your store’s default language. This means that order payment and fulfillment states, product details, and other information in email notifications will be in this language (or in English, if your store language is not yet supported for this notification).

The language of your notifications is independent of the language of your Ecwid admin. You can freely use the admin in any language you like, even if it does not correspond to the language of your storefront.

Сustomer email notification templates can be translated into:

English, German, German (Switzerland), French, Italian, Spanish, Spanish (Latin America), Russian, Portuguese, Portuguese (Brazil), Dutch, Danish, Greek, Finnish, Norwegian, Swedish, Bulgarian, Hebrew, Czech, Catalan, Croatian, Polish, Estonian, Latvian, Lithuanian, Hungarian, Romanian, Slovenian, Turkish, Ukrainian, Indonesian, Macedonian.

The translation process is ongoing, and you can always check whether your store language is supported for a particular type of notification. For this, go to the page of this notification in Settings → Notifications and click the notification name, then click Preview template on the opened page. This way, you can also check how the notification will look for your customers.

Once you enable additional languages for your storefront, you can send email notifications to customers in multiple languages. Ecwid will send notifications in the language a customer sees your storefront in. If this language is not yet supported for this type of notification, your customer will receive email notification in the main store language (or in English, if the main store language is not supported — that’s the default language).

Please, note that Ecwid automatically translates only default email notifications. In case you’ve edited the notification template, this particular notification can no longer be translated. It freezes in the default language of your store and remains independent of the language your customers use in their browser.

In case you send abandoned cart reminders manually, the email subject and default message for customers are sent in the language of your Ecwid admin (as it is shown in the reminder's preview). To translate these texts into a different language, you can temporarily choose that language in the footer of your admin — or alter the texts manually.

How translation works for customers

After you enable an additional language and translate your catalog into it, your store will become multilingual. Ecwid will detect on the fly what is set as a primary language in a visitor's browser and, if you offer this language, your storefront will be shown in that language to the visitor. This includes store labels (Ecwid automatic translations) and information about your products and categories (your manual translations):


If a visitor's browser is set to a language that you don't offer, they will see your storefront in the main store language.

The translated category and product information appears in:

  • storefront page and product lists;
  • category and product pages;
  • product filters;
  • Order Confirmations;
  • Invoices attached to Order Confirmation notifications;
  • order details within a customer account;
  • product card when you add a single product to a site page:

Translation of product card

To see the store through the eyes of your foreign customers, set the necessary language in your browser and open your store page. Here is the instruction on how to change language in Chrome.
For translations of products and categories, you must have the new storefront version enabled. See your Ecwid admin in Settings → What’s New page to enable Next-gen Storefront.

Related articles

Changing the store language
Creating a multilingual store with Wix and Ecwid
Adding language switcher to Instant Site
International business online: how to start selling globally (blog)
How to optimize your store for a global audience (blog)

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