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Offering your store in multiple languages

You can have a multilingual Ecwid store on your website so your customers can shop in their preferred language. Add translations of your catalog, including product names, descriptions, options, category names. Ecwid will automatically translate the rest — the texts on buttons, invoices, and email notifications. You can check the list of 53 languages available for translation.

To offer customers a complete multilingual experience, translate the website along with the store. Ecwid Instant Site allows you to translate your store into several languages and show a language switcher on the site's header. 
Plan availability: Business and Unlimited.

Enabling additional languages

With additional languages, you can add translations for your catalog – product and category names and descriptions, options and variations, product ribbons and subtitles. For the additional languages you enable, Ecwid shows translated texts on buttons, invoices and mail notifications.

To offer your store in multiple languages:

  1. From your Ecwid admin, go to  Settings → General → Regional Settings.
  2. Click Language Settings in the Store Language block.
  3. Click +Add Languages in the Additional languages section:

Additional languages in Ecwid store

  1. Select a language from the drop-down box.

Select a language for Ecwid store

  1. Click Add Language.
  2. This language now appears on the list of additional languages:

List of additional languages

Repeat the above steps to enable additional languages in your store.

Once complete, additional sections (i.e., translations) appear in your product and category management pages. There you can add translations of your catalog. Ecwid translates texts in the store interface (buttons, forms, etc) for you by detecting the browser language of customers visiting your store. As a result, visitors will be able to shop in their language.

If you are using custom store labels, for example, your own text on buttons or in forms, they will not be automatically translated. But it is possible to add custom labels in necessary languages.

Translating product names and descriptions

When you have enabled the additional languages, it is time to translate your catalog – product names, category names, option names, and descriptions.

To add translations of your product names and descriptions:

  1. From your Ecwid admin, go to Catalog → Products.
  2. After selecting a product, you will see the product management page.
  3. Add the translated product name and description to the respective language section under Translations:

Add translation of product

  1. Click Save.
We recommend manual translation for your main international market to ensure the accuracy of your catalog. For the rest, you can use automated translation services like Google Translate.

Translating product options

If your products have options, you may add translations for option titles and selections:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Click on a product to open its management page.
  3. Click the Options tab.
  4. Add a product option , if you haven’t done so yet, and click Save.
  5. Add the translated title and selections to the respective language sections that appear below that option:

Translate product options

  1. Click Save.

Translating product attributes

With additional languages enabled, you can add a translation for product attributes. Customers will see attributes in their preferred language.

To translate product attributes in your store:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Click on a product to open its editing page.
  3. Click the Attributes tab.
  4. Add translations on the corresponding languages:

translating_attributes.png

  1. Click Save.

That’s it. Ecwid will detect the preferred language of your customers’ browsers and automatically show the proper translation.

Translating category names and descriptions

With additional languages enabled, you can add translations of category names and descriptions:

  1. From your Ecwid admin, go to Catalog → Categories.
  2. Click a category name on the left (the management page of that category is on the right).
  3. Add the translation of the category’s name and description in the respective language section under Translations:

    Translate category in Ecwid store

  4. Click Save.
Follow the instructions for managing categories to add categories to your store.

The translated category names appear in the catalog, in Instant Site’s menu, and in the Menu on your site, where you have added your Ecwid store.

You can also translate a welcome text in your store – just translate the description of the default Store Front Page category.

Translating shipping methods at checkout

With additional languages enabled, you can add a translation for a shipping method’s name and description that will match a buyer’s browser language:

Translating_shipping_methods_at_checkout__1_.png

To add a shipping method translation to your store:

  1. From your Ecwid admin, go to Shipping & Pickup.
  2. Select a shipping method or create a new one.
  3. In the Shipping name at checkout, enter the translation:

    Translating_shipping_methods_at_checkout__2_.png

  4. (optional) In the Description for customers, enter the translation.
  5. To show the shipping name and description in the main language, simply leave the field empty.
  6. Click Save.

That’s it. Ecwid will detect the preferred language of your customers’ browsers and automatically show the shipping name and description in that language.

Translating payment methods at checkout

With additional languages enabled, you can add a translation for a payment method that will match a buyer’s browser language.

To add a payment method translation to your store:

  1. From your Ecwid admin, go to Settings → Payment.
  2. Select a payment method or create a new one.
  3. In the Payment name at checkout, enter the translation:

    translating_payment_method.png

  4. (optional) In the Set payment instructions at checkout, enter the translation.
  5. Click Save.

That’s it. Ecwid will detect the preferred language of your customers’ browsers and automatically show the payment name and instructions in that language. If you leave fields for translation empty, payment name and description will be displayed in the default language of your store.

Translating the Order comments field at checkout

The Order comments section is a small text box that appears during the checkout. Your customers can add any additional information regarding the order to the text box. With additional languages enabled, you can add a translation for the Order comments section caption that will match a buyer’s browser language:

Translating_the_Order_comments_field_at_checkout__3_.png

To add multilingual order comments to your store:

  1. From your Ecwid admin, go to Settings → General → Cart & Checkout.
  2. Scroll down to the Order comments section.
  3. Enable the Order notes field toggle.
  4. For each language, add a corresponding translation that will be shown at checkout:

    Translating_the_Order_comments_field_at_checkout__2_.png

  5. To show the Order comments field caption in the default language, simply leave the field empty:

    Translating_the_Order_comments_field_at_checkout__1_.png

  6. Click Save.

That’s it. Now Ecwid will detect the preferred language of your customers’ browsers and automatically show the Order comments field caption in that language.

Translating product page title and meta description for SEO

When you add a brief information about a product to its page title and meta description it is shown in search results. Seeing crucial information about a product entices people to click on a link and visit your website. Thus, by creating search engine optimization (or SEO), you can get more traffic to your store.

If you sell in multiple languages, you can translate page title and meta description for products so that the information would be more relevant to customers. Сustomers with different preferred browser languages will see descriptions in different languages in search results.

To add translation for a page title and meta description:

  1. Enable additional languages in your store.
  2. From your Ecwid admin, go to Catalog → Products.
  3. Select a product or create a new one.
  4. Click on the SEO tab.
  5. Enter translation for each language in the corresponding fields.
  6. To show page title and meta description in the default language, simply leave the field empty.
  7. Click Save.

Translating category page title and meta description for SEO

If you’re using custom meta tags for categories in your store, you can add translations to them. This way, in the search results, customers will see your category SEO texts in different languages based on their preferred browser language.

To add translation for a category title and meta description:

  1. Enable additional languages in your store.
  2. From your Ecwid admin, go to Catalog → Categories.
  3. Find the desired category in the left panel and click it, or create a new category.
  4. Switch to the SEO tab.
  5. Enter translation for each language in the corresponding fields:

    SEO_for_multilingual_categories.png

  6. To show category title and meta description in the default language, simply leave the field empty.
  7. Click Save.

Deleting additional languages from your store

While you have at least two languages in your store, Ecwid will automatically translate your store to the languages you specified in your settings. If you no longer need your store to be localized, you can remove additional languages from your store.

To completely remove a language from your store:

  1. From your Ecwid admin, go to Settings → General → Regional Settings.
  2. Click Language Settings in the Store Language block.
  3. Near the language you want to delete, click Actions → Remove.

Now your store won’t be translated to the removed language. If later you re-enable that language for your store, all translations made for products will remain, so you don’t have to re-enter text.

How translation works for customers

After you enable an additional language and translate your catalog into it, your store will become multilingual. Ecwid will detect on the fly what is set as a primary language in a visitor's browser and, if you offer this language, your storefront will be shown in that language to the visitor. This includes store labels (Ecwid automatic translations) and information about your products and categories (your manual translations):

Kleid_2019-05-14_14-17-12.png

If a visitor's browser is set to a language that you don't offer, they will see your storefront in the main store language.

The translated category and product information appears in:

  • storefront page and product lists;
  • category and product pages;
  • product filters;
  • Order Confirmations;
  • Invoices attached to Order Confirmation notifications;
  • order details within a customer account;
  • product card when you add a single product to a site page:

Translation of product card

To see the store through the eyes of your foreign customers, set the necessary language in your browser and open your store page. Here is the instruction on how to change language in Chrome.
For translations of products and categories, you must have the new storefront version enabled. See  your Ecwid admin in  Settings → What’s New page to enable Next-gen Storefront.

Related articles

Changing the store language
Creating a multilingual store with Wix and Ecwid
Adding language switcher to Instant Site
International business online: how to start selling globally (blog)
How to optimize your store for a global audience (blog)

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