You can personalize your Starter Site to reflect your brand and present your business to customers from the best angle using the customizable content blocks and cover images. You can use all the sections provided, or combine those that work for you and hide the others.
In this article:
To edit your Starter Site content blocks go to the Ecwid Control Panel → Starter Site and click the Edit Content button:
To edit the address and name of your site, click on the very first block in the side menu. Here you can link your Starter Site to a free subdomain at ecwid.com, in case you don't have your own domain yet. Enter the name you prefer for your web address to the text field:
If you have your own domain, click Set up domain name to use it as your web address.
In this section you can also enter the name of your store that will be displayed on the store pages, invoices and in email notifications.
The Headline represents your brand image and is the first thing your customers see when they visit your store. Here you can use the name of your store, a slogan, or a greeting.
In the Description field you can enter a brief information about your store, as well as list your special offers, announce some promo events, or share the promo codes. Although the field is optional, we recommend to fill it out for better SEO rankings. The text that you enter here will be used for the site’s meta description tag, therefore you can improve your Starter Site SEO if you use some keywords relevant for your business niche in the description.
For the Cover image you can upload a picture of you or your store team, an image featuring your goods or any other picture that will attract your potential customers and give them a positive impression about your business.
You can add a Call to action button to this section that will take customers right to the product listing. To insert the button, switch on the toggle:
By default it says Shop Now, but you can change the wording in the Button label field and use any other name of your choice. For example, if you sell tickets online, you can name it Book Now. For digital products like e-books, images or any other downloadable materials the button can say Download Now.
You can hide the whole section if you do not need it by disabling the toggle Show section.
In this section you can customize the appearance of your store and give it the look that best reflects your brand.
You can control Thumbnail size, Aspect ratio, Text alignment and Product card border with the help of the corresponding options:
Large images are a good choice for showcasing your products in every detail. Medium images are suitable for most products, while with small images you can fit more products per page. Several aspect ratio options provide a flexible way to best display horizontal, vertical or square images.
Product list and categories
Expand the Product List & Categories menu to customize the appearance of the pages where your products are listed. You can change the visibility of Product name, Price, SKU, "Buy Now" button and Additional product image:
In case you have category cards displayed on the store home page, you can adjust the Category names' position.
Under the Navigation block you can switch on/off the Breadcrumbs and "Sort by" options:
Below you can enable the option Darken images' background to make them more prominent on the store's background.
Under the Product Page menu you can find preset design options for customizing the look of pages with detailed information about your products. Here you can change Page layout, Image gallery layout and Sidebar elements:
If you want to change the order of blocks in the sidebar, you can drag and drop the elements in the list.
Under the Miscellaneous menu you can upload the logo that will be displayed to customers on the store’s pages, invoices and in email notifications:
In the Navigation block you can adjust the visibility of the icons below the product cards. You can disable the Footer menu, "Sign in" links and Breadcrumbs:
You can use this section to share the story of your business, how it has started, why you have picked this niche. You can also describe the advantages of your products, how your customers can benefit from your store, the goals you are trying to achieve with your business and anything else that would help customers understand your values.
Enter your text to the Section description field and click Change section title to enter the name of the section.
If you don’t want to display your business story, you can hide it by disabling the Show section toggle.
In this section you can add customer feedback on your store or products to build more trust with your audience. When potential customers see that you consistently listen to the voice of your clients, whether it’s positive or negative, they will be more willing to buy from you.
Enter the text into the Customer quote field, add the Customer name and Title below the name and upload the Customer photo.
You can hide the section, if you don’t need it by disabling the toggle Show section.
To establish a trustworthy connection with your customers, in this section you can describe what person or team is behind your brand, highlight the important milestones of your business and tell customers how your product or service was built to change lives.
Enter your text to the Section description field, add Your name and Title below the name and upload Your photo.
Hide the section by disabling the toggle Show section, if you don’t want to display it.
Here you can add the location of your brick-and-mortar store and enter your business hours. This will help customers easily find your store or office and avoid situations when they arrive only to see your doors closed .
Fill out the Section description field and click Change section title to enter the name of the section.
Enter the title for the address section to the Address section subheading and type in your store’s address to the Physical address field. The location will be automatically tagged on the Google Maps. Your customers will also be able to build a route to your store from their current location on click to the Get Directions button.
Enter the title for the business hours section to the Schedule section subheading field and use the Schedule fields to inform your clients about your working hours on weekdays and on weekends.
In case you only sell online, you can hide this section by disabling the toggle Show section.
As the name suggests, in this section you can display your contact details and provide links to your accounts in the social media. The visitors will be able to easily share your website with their social media followers which is a great way to increase awareness about the products you sell and get your customers engaged with your brand.
Click Change section title to enter the section name and type in your Phone number, Email address and Website address to the corresponding fields.
Under the Social media links block you can add links to your social media. Click Change section title to enter the name for this section. Click Add more links to open the extended list of social media resources.
Disable the toggle Show section if you would like to hide it.