Setting up discounts on cart total

In your Ecwid store, you can set up discounts on cart totals that are applied to orders when the total cost of items reaches a specified amount. 

When creating a discount on order total, you choose between setting a discount in percent (X% off) or in absolute value ($X off). You can specify customer groups to apply the discounts to, such as B2B customers only. What is more, it’s possible to schedule a time period for a discount to apply. For instance, you can offer a 25% discount on all orders over $200 during Black Friday.

Setting up discounts on cart total

The on cart discounts are versatile to set up. For example, you can create a 5% discount for $200+ cart total, or 15% discount on all items for new customers. 

Note that if you offer a discount on the order amount for all customers and also have a discount for a specific customer group, these two discounts will be summed up for customers from the selected group. Let’s say you offer a 5% discount for all customers on orders over $200 and a 10% discount for VIP customers on orders over $300. A VIP customer with a cart total of $350 will get 5%+10% discount, resulting in a 15% discount.

When you offer multiple discounts depending on a cart total, customers will receive the highest discount if their order amount exceeds the maximum specified by you. For instance, if you offer a 5% discount on orders over $250 and a 10% discount on orders over $350, a customer with a cart total of $400 will receive the highest discount, which is 10%.

In case you’ve created advanced discounts for specific products it will be combined with the on cart discount. For example, if you have a 5% discount that is applied on shirts only, and a 10% discount on all orders over $200, then if a customer adds shirts and other items totaling $200, they will receive both discounts.

To set up a cart total discount in your Ecwid store:

1. From your Ecwid admin, go to Marketing → Advanced Discounts.
2. Click Create Discount → Discount on cart total → Next Step.
3. In the Discount value field, specify whether you want to change the price in percentage or in the absolute value. Enter the value.
4. In the Limit by cart total field, set the minimum cart total above zero.
5. Click Next Step.
6. (optional) To create a schedule for sale, click Limit by active date and specify the date and time to start the sale. Discount will only apply during the specified period.
7. (optional) To make a discount available for certain customers only, click Limit by customer groups and choose one or several groups.
   To create a discount for new customers only,  limit the discount to the “General (no customer) group”.
8. Click Create and launch or Create without launch. Discounts created without launch can be enabled later manually from the Advanced Discounts page, or they will begin automatically on the date that you specified.

Each new discount you create appears on the Advanced Discounts page in your Ecwid admin where you can view its status, edit, enable or disable it.

Editing discounts on cart total

All on cart discounts you create are stored on the Marketing → Advanced Discounts page. You can edit the discount so that each promo or sale fits your current business needs. For instance, you can change the start and end date for the Black Friday discount, considering its annual variation.

To edit discounts in your store:

1. From your Ecwid admin, go to Marketing → Advanced Discounts.
2. Find the discount you want to edit and click on it. To speed up search, use filters.
3. Make changes to the discount settings.
4. Click Save.

Enabling or disabling discounts on cart total

On the Advanced Discounts page, you can turn on and off each discount you created. That comes in handy for quickly running sales throughout the year since you don’t have to set up unconditional discounts from scratch. You can edit the discount before turning it on.

To run a sale at a certain time in future, you can schedule the sale period so that discounts are automatically applied at a certain day and time.

To enable or disable discounts in your store:

1. From your Ecwid admin, go to Marketing → Advanced Discounts.
2. Locate the discount. Use filters to quickly find a discount or several discounts.
3. To disable or enable discount, click Actions and select Disable discount or Enable discount.
4. (To change discounts in bulk) Select discounts you want to disable, click Mass Update, and choose to disable or enable selected.
5. Click Save.