Utilizing TikTok with Ecwid
One of the most-known social media in the world, TikTok, has a billion monthly active users which makes it a perfect platform to showcase your products and promote your brand to an engaged audience.
You can connect your Ecwid online product catalog to TikTok and then, depending on your country, sell or advertise your products:
- Selling with TikTok Shop is available for businesses from the US and UK.
- Running ads on TikTok and measuring their results with TikTok Pixel is possible for any country supported by TikTok.
The number of options to utilize TikTok depends on your business location.
Selling with TikTok Shop
Available for the US and UK-based businesses. To sell with TikTok Shop, you have to connect your Ecwid catalog through the M2E Multichannel Connect app (for the US and UK) or TikTok Shop Connector app (for the US only). Once you connect your catalog, you can use TikTok Shop features to sell items from your online catalog.
Advertising on TikTok
Available for the United States, United Kingdom, Australia, Austria, Canada, Czechia, Egypt, France, Germany, Greece, Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Morocco, Philippines, Poland, Portugal, the Republic of Ireland, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Arab Emirates, and Vietnam.
You can connect your online catalog directly from the TikTok page in your Ecwid admin. Once connected, you can promote your products with one of several native in-feed ad formats. It’s a full-screen immersive ad that auto-plays in your audience feed. You can add different Call To Action (CTA) buttons to your ad posts like “Visit Store”, or “Learn More”.
Learn how to advertise on TikTok →
Using TikTok Pixel
Available for the United States, United Kingdom, Australia, Austria, Canada, Czechia, Egypt, France, Germany, Greece, Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Morocco, Philippines, Poland, Portugal, the Republic of Ireland, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Arab Emirates, and Vietnam.
You can connect your online catalog directly from the TikTok page in your Ecwid admin. Once connected, the Pixel can monitor sales, track customer’s actions on your website, and find the right audience for your ads. You can use the data provided by Pixel to create more effective ad campaigns and attract the target audience to your store.