Connecting Ecwid to TikTok Shop via the M2E Multichannel Connect app

TikTok is a video-sharing social media platform popular across the world, particularly with a younger audience.

You can sync products from your Ecwid catalog to TikTok with the help of the M2E Multichannel Connect app to start selling directly on TikTok. In addition, you will need to set up shipping and payment methods directly in your TikTok Seller profile since your online shipping and payment methods do not sync with TikTok.

When customers purchase your product on TikTok, new orders appear on the My Sales → Orders page where you can fulfill them.

The Multichannel Connect app is billed externally and paid separately from the Ecwid subscription. The price depends on your M2E plan.

Requirements for selling on TikTok with the M2E Multichannel Connect app

To start selling and advertising on TikTok, you need to meet a few requirements:

• Your business is located in the US or UK.
• You have an account in the TikTok Seller Center that is connected to your TikTok account.
• You have a professional account on TikTok — you can switch to a Pro account in a few clicks. With a Pro account, you can include links to your online store or other social media accounts within your bio (profile).

Connecting your Ecwid store to TikTok via the M2E Multichannel Connect app

To start selling with TikTok Shop, you first need to connect your Ecwid store to TikTok with the M2E Multichannel Connect app. Once connected, you list your products on TikTok, set up shipping and payment methods in your TikTok Seller account, and you’re good to go.

To connect your Ecwid store to TikTok via the M2E Multichannel Connect app:

1. From your Ecwid admin, go to Apps → App Market and find the M2E Multichannel Connect app.
2. Click Install, then Open the app.
3. Click Register Now. You will be redirected to the M2E site where you can create a new account or connect an existing one.
4. Once you redirect back to your Ecwid admin, click Connect Marketplace Account and select TikTok Shop.
5. Select your country and click Connect.
6. You will be redirected to the TikTok Seller Center. Follow the wizard to complete the connection.

Once you complete the connection, your Ecwid catalog will appear on the Sales channels → Sales Channels by M2E Cloud. In case you make any changes to products such as changing the price changes or adding a new product variation, the item will be automatically updated for TikTok.

Your next step is to create a listing on TikTok Shop.

Listing products on TikTok Shop with the M2E Multichannel Connect app

After you connect your Ecwid store with TikTok via the M2E Multichannel Connect app, your next step is to make products from your online catalog appear on TikTok so that people can shop your brand.

To list products on TikTok via the M2E Multichannel Connect app:

1. From your Ecwid admin, go to Sales channels → Sales Channels by M2E Cloud.
2. From the dropdown at the top, select Listings. In the next field, select your TikTok Shop account:
   

   

3. Click the List New Items button at the top right corner:
   

   

4. In the Select Policies section, specify the product settings by clicking the eye icon for both Selling and Synchronization:
   

   

5. For the Selling setting, you can specify the quantity and price of your products.
6. For the Synchronization setting, you can specify the syncing rules between your shop and TikTok.
7. Click Next at the bottom.
8. You can search for specific products to list or select all products at once. After selecting items that you want to appear on TikTok, click Next.
9. Make sure that the Category section matches your products’ category. To change it, hover the mouse over the category and click the pencil icon and select a relevant category for your products:
   

   

10. Set the attributes for products to make it easier for shoppers to find your products. For example, specify color, brand, size and other product parameters. Click Confirm.
11. Click the List Items at the bottom to send your products to TikTok. Click Save as Draft if you want to review and adjust settings later.

That’s it. Now your products are submitted for review by TikTok. Sometimes you may face issues with listing products on TikTok. You can view and resolve issues to make your products appear on TikTok.

Resolving issues with syncing product to TikTok via the M2E Multichannel Connect app

In case some of your products are rejected by TikTok after listing, you can resolve those issues.

To fix issues with listing product on TikTok:

1. From your Ecwid admin, go to Sales channels → Sales Channels by M2E Cloud.
2. From the dropdown at the top, select Listings. In the next field, select your TikTok Shop account.
3. In the View dropdown, select Action Required to see all the products that were not published on TikTok:
   

   

4. Click the ! icon near each product to see details on the issue and recommended solutions.
5. Once you fix the issues, list products once again.

Setting up shipping and payment methods to sell on TikTok

The M2E Multichannel Connect app syncs only your online catalog. Shipping and payment methods need to be created directly in your TikTok Shop seller account.

To sell your products on TikTok, make sure to:

• Set up a pickup/return address in your TikTok Seller account.
• Set up shipping in your TikTok Seller account and select Seller Shipping as your shipping option.
• Create a Seller Shipping template. The carrier service in the template should match the carrier service you set up in your Ecwid store.

Processing orders placed on TIkTok with the M2E Multichannel Connect app

Once a customer makes an order from your TikTok Shop, they will automatically receive a confirmation email about their purchase.

You will see a new order in My sales → Orders in your Ecwid admin or in your Ecwid mobile app for iOS or Android. It will also appear in your TikTok Seller Center account.

You can process orders as usual. When you fulfill the order in Ecwid, you change the order status to Fulfilled in your Ecwid admin. Once you do that, it changes to the Awaiting Collection in your TikTok Seller Center.

Once you ship the package and change the status to Shipped, the transit status in TikTok will be updated to In Transit. After the order is delivered, the order status in the TikTok will be updated to Delivered/Completed. You can change the status in your Ecwid admin as well.

In case of canceling an order, it will be canceled bidirectionally in Ecwid and in TikTok Shop.

Appealing an account suspension

All stores that sell on TikTok must comply with TikTok Advertising and Shopping policies. If you sell prohibited products, post inappropriate content, or otherwise violate TikTok rules, your account will be suspended.

When an account is suspended:

• TikTok Shopping will be disabled.
• Products will not be displayed on the Product Showcase page of the TikTok account profile.
• Adding Product Links to videos will be disabled.
• LIVE Shopping (Beta in the US) will be disabled.

If you believe your account was suspended by mistake, you may request an appeal.

To request an appeal:

1. In your TikTok Store Manager, click Appeal in the Your store has been suspended header notification:
   

   

2. The TikTok team will get your request and will contact you via email within 24 hours to provide you with information on how to remove suspension.

Disconnecting Ecwid catalog from TikTok via the M2E Multichannel Connect app

You can disconnect TikTok from Ecwid if you no longer want to sell on TikTok.

To disconnect TikTok from Ecwid through the M2E Multichannel Connect app:

1. Open the Sales channels → Sales channels by M2E Cloud.
2. Click the icon with your initials in the top right corner:
   

   

3. Click Account Settings.
4. Switch to Delete Account.
5. Click three dots and select Delete Account.

Once TikTok is disconnected, the store in your TikTok profile will be deleted and products won’t sync anymore.