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Managing and listing products in your Facebook Shop

Once you connect your Ecwid online store to Facebook by Meta, you can manage your products on Facebook: create names and descriptions that appear specifically on Facebook, list your products on Facebook Shop, hide particular products from the Facebook catalog, and appeal for rejected products.

Creating specific product name and description for Facebook Shop

You can create a unique name and description for each product that will be displayed on Facebook only. You can do it with special product attributes. That way, the name and/or description of the product on Facebook will be different from the name and/or description of the same product in your Ecwid online store. For example, you have an item in your store that is called Chemex. You can change its name for your Facebook Shop to Chemex - Classic Series - 8-Cup so it helps customers discover your items and make well-informed purchase decisions.

To create a different name and description for a product on Facebook:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Select the product you want to change and click Edit Product.
  3. Click the Attributes tab, then click Manage attributes:

    Creating specific product name and description for Facebook shop (2).png

  4. Click +Add New to create a new empty field for the attribute. In the empty attribute field, enter FB Shop Product Name to create a specific name. Create a new empty field and enter FB Shop Description to create a unique description.
  5. Click Save.
  6. Go back to Catalog → Products and select the product you created new attributes for.
  7. Click the Attributes tab.
  8. Fill in the Value field with the name and description you want to appear on Facebook for this product:

    Creating specific product name and description for Facebook shop (1).png

  9. Click Save.

That’s it. Now the product will have the name and description you specified in the attributes. The changes may not appear immediately on your Facebook page. In that case, go to Facebook and click Force catalog sync. The product parameters will be updated.

Listing products and collections on Facebook

Product listings on Facebook have certain peculiarities. Here is how it works with Ecwid:


  • Products marked as Enabled in your Ecwid store will automatically show up in your Facebook Shop page.
  • Products marked as Enabled that are assigned to a disabled category will not be sent to your Facebook Shop.
  • Products marked as Disabled will not be sent to Facebook.
  • Products marked as Enabled that are featured on the Store Front page will be uploaded to the Featured Products section on Facebook.
  • Out of stock products that you set to be hidden from storefront will not be sent to Facebook.
Facebook allows up to 20 images per product, so Ecwid uploads the first 20 images from the item’s gallery.


  • Products on Facebook Shop are organized into collections, which are similar to Ecwid categories. Collections are top-level only. Products from your subcategories will be grouped under the top-level collection in your Facebook Shop.
  • For the US shops, collection is automatically created for each of your top-level categories in Ecwid when you connect your store. If your store is located outside the United States, then you can create collections for Facebook using your available products in your Facebook Commerce Manager.
You can use the catalog from your Facebook Shop to set up targeted ads within Facebook. Refer to Facebook Ads for more information and setup instructions.

Hiding products in a Facebook catalog

If you do not want to sell some products from your online store on Facebook, you can manually hide them in Facebook catalog settings.

To deactivate a product in a Facebook catalog:

  1. Go to your Facebook Business Suite.
  2. In the left menu, click Commerce.
  3. Select Catalog → Items.
  4. Tick products you want to hide from your catalog on Facebook and click Edit item in the right hand side of the screen, then Archive:

    Screenshot 2022-02-18 at 17.43.58.png

Products that you archived will be hidden from your Facebook catalog. They will still remain available in your online store.

Appealing for rejected products

Once your catalog is uploaded to your Facebook Shop, Ecwid will automatically sync your catalog to ensure that your pricing and inventory are always up-to-date. If you make any changes to product details in your Ecwid admin (e.g., edit product’s image, title, or price), these products are immediately updated on your Facebook page.

You can manually re-sync products anytime. Go to the Facebook page in your Ecwid admin and click Force Catalog Sync.

Sometimes Facebook can reject your product in case it doesn’t comply with Facebook Advertising Policies or Commerce Policies. You can request a second review if you believe an item was incorrectly rejected.

To appeal for rejected products:

  1. From your Ecwid admin, go to Facebook.
  2. Click Manage Facebook Products.
  3. Click Get an appeal for rejected products:

    Selling on Facebook (2).png

  4. You will be redirected to the Facebook page. Enter feedback if you want to and select Submit.

You can also go directly on Facebook and appeal the decision.

Your item now displays as in review. Reviews typically take up to a few days, but sometimes they take longer. You can check back in the product details page on Facebook Commerce Manager or from the Facebook page in your Ecwid admin. You will see the status of your products:

Selling on Facebook (4).png

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