Creating Facebook ads in Ecwid admin with Kliken
You can create ads on Facebook through Kliken—a marketing tool that simplifies the process of purchasing, creating, and targeting your campaigns.
Kliken is a good option for anyone inexperienced with Facebook Ads since the tool simplifies ad creation and setup compared to direct setup on Facebook. Campaigns created with Kliken are automatically configured to help retarget ads to the shoppers who viewed products in your store, added items to the cart, or purchased from you. Kliken also optimizes the campaigns and provides you with the statistics.
For the hands-off approach of creating ads, managing, and supporting as many campaigns as you’d like, Kliken charges you an automation fee of $20 per month.
Requirements for creating Facebook ads with Kliken
To create a Facebook ad with Kliken you need to:
- Publish a Facebook business page
- Connect your Ecwid store to Facebook
- Implement the Facebook (Meta) pixel
- Make sure you have enough traffic to your store to build an audience for retargeting.
Creating Facebook ads with Kliken
To create your Facebook ad campaign with the Kliken app:
- From your Ecwid admin, go to Marketing → Overview.
- Scroll down to Reach past visitors with remarketing and click Get Started.
- Click Enable to activate the built-in Google Smart Shopping app. The app is powered by Kliken, so you can run your ads with Kliken on several platforms, including Facebook. If you have already used the Google Smart Shopping app, click Manage.
After you activate the app, you can also get to this page from Marketing → Retargeting - Click Get started:
- Click Continue with Facebook. You will be redirected to your Facebook page to give Kliken permission to your account.
Once you connect your personal page to Kliken, you will be redirected back to the Ecwid store, where you can choose a business page you would like to connect to. Select the page from the list and click Continue to Targeting. - Choose where you want to target your marketing efforts. This can be done on a country, region, or radius level:
By default, the ads will be targeted to people who have selected English as their language on Facebook. You can change the language preferences by clicking the English drop-down and selecting another language (e.g., the one that matches your ad language). - Click Continue to Categories and pick a Facebook category for your store.
- Click Continue and select categories in your store you would like to advertise. If you don’t use categories in your Ecwid store, all products will be automatically selected for ads. If you want to advertise specific products only, put them in categories in your store first and then select these categories for the campaign.
- Click Continue to Store Review. Your products will be checked by Kliken. You will see if any of your products have errors that need to be fixed:
Products that are out of stock or have errors will not be advertised on Facebook. - If any errors are indicated, click View Details and follow the instructions on how to fix them, then click I fixed this, Refresh my store. Once you fix all issues, click Continue to Preview.
- Check how your ad will look. You can change the category and targeting under the Campaign Summary on this page:
Once you’ve checked everything, click Purchase Campaign. - Select a package for your campaign: Basic ($150 per month, good for small businesses), Essential ($300 per month, good for small and medium-sized businesses), or Premium ($500 per month, best for larger businesses). Enter your credit card details and click Purchase Now.
Kliken takes a credit card fee to cover the cost of processing your credit card payment for a campaign. You will also be charged the automation fee for managing and supporting as many campaigns as you’d like.
That’s it. Now your ads will begin to be generated. Before ads show up on Facebook, Kliken submits them for review to Facebook to make sure they meet their Advertising Policies. Typically most ads are reviewed within 2-3 business days, although in some cases, it may take longer.
You can learn more about advertising on Facebook with Kliken in the Kliken Help Center.
Canceling Kliken ads
As long as your campaign is active, Kliken will rebill you every 30 days for your selected package amount to keep your ads online and showing to your potential customers. You can cancel your campaign at any time before your next bill date to avoid further billing.
To cancel your campaign in the Kliken app:
- From your Ecwid admin, go to Marketing → Retargeting.
- Click Manage.
- Click on the trash icon next to the campaign you want to delete.