Starter Site

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Starter Site is a single-page website for your Ecwid store. The starter site is fully functional to allow you to launch your online store and start selling right away no matter whether you added your shop somewhere else (e.g. to a Facebook page or your website) or not. 

In this article:

How to use Starter Site

Start selling point

If you don't have a website yet, your Starter Site is an excellent way for the start (and we name it like that). You can already be selling while still working on your main site. 

Mobile store version

Ecwid has fully responsive layout. Ecwid storefront can automatically adapt to any screen size. Check out Ecwid demo store.
If your website does not have a mobile view, you can use your Starter Site as the mobile storefront.

Main storefront

Starter Site is a fully-featured online shop including all Ecwid features and selling tools. Feel free to use it as your main selling channel. 
If you want to make major changes in your store design or add more pages to it, we recommend creating your own website using any web presence platform you like and add your Ecwid store there.


Here are the examples of Ecwid Starter Sites:

How can I brand my Starter Site?

Your Starter Site looks great as soon as you create an Ecwid account and add a few products to your store. Still, you may want to customize your Starter Site’s look and feel to make it more representative of your business. You can update the Starter Site settings in your Ecwid Control Panel → Starter Site.

Edit Starter Site content

You can personalize your Starter site by adding information about your company, your selling locations and operation hours. Let the customers know what is great about your store and what are the advantages of purchasing from you. Add the links to your social networks to your site for your customers to be able to find your anywhere and subscribe to the updates.


You are free to upload a cover image that represents your business. Cover images need to be more than 1000 x 667 px in size. The image can be changed anytime to keep your site fresh, promote sales and events or showcase new products.

Change Starter Site logo

Upload your logo to the Starter site to make your brand more recognizable. We recommend using images of 240x100 px size.

​Customize Starter Site URL

Change the name of your URL to match your brand. You can check your Starter Site link in your Ecwid control panel → Starter Site. The default link is https://store[store id]

You can change it to your own link on our domain (e.g.,, or make your Starter Site available under your domain or subdomain. 

Subdomain on

  1. Go to your Ecwid Control Panel → Starter Site.
  2. Click Change Starter Site URL.
  3. Enter a name into the Use our subdomain field.
  4. Click Save

Connect your own domain

If you have your own domain, you can connect your Starter Site to it. Your Starter Site will appear under your website link and it will be running on HTTPS, i.e. it will be protected with a security certificate, SSL.

You can assign your own domain to Starter Site on Venture and higher tier plans.   Upgrade to get this feature

You can set up your own domain for your Starter Site, like, please see the steps below:

  1. Log in to your domain registrar's control panel. You do not know who your domain registrar is? Here is an article on how to find out).
  2. Create an A-record for your [] domain and point it to our IP-address:
  3. To make your Starter Site available at [] as well, create a CNAME record for your domain[] and specify www as a name/alias for it. You will need to add the following to DNS record:
    www IN CNAME @ or www IN CNAME
    If you are not sure how to make these changes, please contact your domain registrar support.
  4. Go to your Ecwid Control Panel → Starter Site.
  5. Scroll to Change Your Starter Site Address.
  6.  Click Change URL:

Edit Starter Site URL

  1. Enter the domain under Use your own domain name:

Enter your URL

Changes take effect in 2 hours automatically. Once the setup is completed, your Starter Site becomes available at the specified addresses via a secure HTTPS connection encrypted by an SSL certificate.

Learn more about HTTPS and SSL in our section about security.

Advanced design modifications of the Starter Site

As any Ecwid storefront, your Starter Site is super flexible when it comes to design customization. You can change styles of any text, buttons and other blocks of your storefront by means of CSS modifications. Find more details on the matter in our Help Center.

If you need a unique custom design for your store or need multiple style changes, we can help. Please fill in this form: Custom design for Ecwid store. We will be glad to help you with designing your Ecwid store.
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