Ecwid updates 2025
A brief on-point overview of key features released in Ecwid every month to help your business grow.
To see the summary of the most important features released in the last six months, watch the changelog webinars.
December
Update product options displaying in bulk
You can now bulk update how product options appear on your storefront. For example, if you show color options as dropdowns, you can now change that appearance to color swatches for dozens of products in just a few clicks.
When switching to swatches, colors will be detected automatically based on the attribute names in your catalog. You can adjust colors for individual items.
Learn how to add and update product options →
Accept digital wallets for subscription payments
In addition to credit and debit cards, your customers can now pay for subscriptions with Google Pay, Apple Pay, or Link by Stripe. No additional setup needed—it works as long as you sell at least one subscription product. Please note that this is currently not available for Belgium, the Netherlands, and the Republic of Ireland.
Learn about selling subscriptions →
Choose where to show express checkout options
You can now choose the best place to show the express checkout options such as Google Pay, Apple Pay, or Link by Stripe. On the Payments page, click Manage near Express checkout settings to choose between two options: on the cart page and the payment step in checkout, or on the payment step in checkout only. The cart page+payment step option works best if your customers often buy multiple items in a single order. The payment step option is better to use if you use custom checkout fields to collect delivery dates, info from custom checkout fields, or other customer details.
November
Show size charts on product pages
Now you can show size charts on the product pages, allowing customers to open a popup and view size measurements. Size charts are fully customizable and have several templates to choose from, so you can have one table for footwear and another for apparel. You can also create your own custom size measurement.
To use charts, you first need to enable the feature from the Settings → General → Cart & Checkout page. Then you can create more size charts for different store categories from the Catalog → Size Charts page.
Learn how to add size charts to product pages →
Edit store emails the easy way
The new WYSIWYG (What You See Is What You Get) editor empowers you to swiftly adjust texts in your store’s email notifications. You can edit the default content or add new text paragraphs to tailor notifications to your tone of voice and stand out from competitors. New editing is now available for most of the customer notifications and marketing emails. For deeper customizations, you can still edit emails in HTML.
Note: If you’ve previously edited an email in HTML, all your code changes remain, but some of the fields in the new editor are disabled. To unlock these fields, you can revert the HTML template to default. Make sure to carefully review all the code changes before reverting and create a backup. For this, you can save the code to a text file to paste it back if needed.
Learn how to customize email texts in the WYSIWYG editor →
iOS mobile app: try the updated AI-powered image editor
The AI-powered image enhancer available on the Ecwid iOS mobile app got new features. The image editor tool can now pick matching colors directly from the image to use as background color. What is more, it’s now possible to undo or redo edits, compare the enhanced image with the original, and reset all changes.
Learn about improving images with AI tool →
October
Instant Site: Create multilevel top menu on your site
You can now add a dropdown menu that appears upon hovering over an item in the navigation menu. That creates better navigation for visitors and allows you to highlight particular sections or site pages. For example, you can add a “Bestsellers” item to the navigation menu and include category dropdowns: Coffee Beans, Mugs, Drips that will navigate to dedicated product categories. Each dropdown can also include a dropdown to create a multilevel navigation menu.
Learn more about creating navigation menu →
Adjust store design right from your Instant Site editor
The storefront design settings are now located in the Instant Site editor. Navigate to your Instant Site editor and click Page → Catalog → Categories &Product Grid or Page → Product → Product Details to set up product cards appearance, product filter placement, categories titles, and other store design settings.
Learn more about designing your store →
US: Calculate nexus for pickup orders
Tax nexuses are now used when calculating taxes for pickup orders. If a customer chooses a pickup location in a state where your store has a nexus, taxes are calculated based on that nexus.
The feature is available on the Unlimited plan only.
Learn how to set up multi-state nexus →
September
Instant Site: Add a contact form to your site
Now you can add a contact form section to any website page of your Instant Site. The form includes fields for name, email, phone number, and a message. Customer submissions are sent to the email address specified in My Profile → Profile in your Ecwid admin.
Learn about adding a contact form to site →
Instant Site: Add a custom content to any place on your website
You can add unique content to your site, such as a Google Calendar widget or a 3D view of your brick-and-mortar store. This is made possible with a new section in the Instant Site editor that supports custom code in HTML, CSS, or JavaScript. Simply copy the code of the feature you’d like to add, paste it into the section, and then position the section anywhere on the page.
Learn about adding a custom code to your site →
App market: Dropship with Gelato
You can now dropship with Gelato, a print-on-demand service with 140+ print partners in 32 countries. Connect your Ecwid store through the Gelato app, upload your designs, and start selling products from Gelato’s catalog. Orders are automatically fulfilled by the nearest print partner, ensuring faster delivery, lower shipping costs, and smaller carbon footprint.
Learn how to install the Gelato app to your store →
Ecwid mobile app: Create product descriptions faster with the AI tool
Now you can create and format product descriptions with the built-in AI-powered tool right in your Ecwid mobile app. For this, open a product in the app, tap the AI button, and the tool will generate text based on the product's details, including name, first image, and category. To get a more precise description, you can specify product features, benefits, or provide instructions like tone of voice or text length.
Learn about the AI generating tool →
August
Select color for color swatches directly from the product image
Color swatches that show customers color options of your products become more precise, since you can select a color directly from your product photos. The workflow is simple: when adding a color option of the product, click it, switch to Set custom color and click Select from image. Then use the pipette tool to choose a color from the palette created automatically based on the gallery product images or manually pick a color from any gallery image.
Learn more about setting up color swatches →
Create SEO descriptions faster with the AI tool
SEO descriptions (or meta tags) provide information about your products for search engines. By default, product name and description are used as meta tags. The AI-powered tool built into your store admin allows you to generate SEO content for your products in seconds. You can tweak the result to your liking and then apply it to products.
Learn about creating SEO descriptions for products with AI →
Try one-click checkout with Lightspeed and Stripe
When you have the Lightspeed Payments or Stripe payment methods available in your store, your customers can pay with a single click. The one-click payment option appears at checkout. When customers select one of the payment methods, they can opt into saving their payment information. After that, their details and shipping info are securely stored and can be reused for future purchases.
Offer Apple Pay and Google Pay in the payment step at checkout
When you have the Lightspeed Payments or Stripe payment methods in your store, Apple Pay and Google Pay automatically become available at checkout. The digital wallets payment option will appear on the both first checkout step where customers enter their email address and on the "Payment information" step where they enter payment details.
Learn more about Apple Pay and Google Pay →
July
Instant Site: Add contact widget to your site
Now you can add a new Contact Widget section to your Instant Site. When you do so, the Contact Us button appears on each page of your Instant Site. Visitors can click that widget to get in touch with any of the contact ways you chose—WhatsApp, Facebook Messenger, Instagram Direct Messenger, and so on.
Learn about adding a contact widget →
Instant Site: Create your own site section
You can now build custom sections and templates with AI to create a fully custom website. For this, when you add a new section in your site editor, click Create Your Own Section. Then, you upload a screenshot of any website component or design you like, or write a description of the section design you want to achieve. The AI-powered website builder will generate and add that section to your site. You can then edit the content to fit your business needs.
Learn more about creating custom design with AI →
Instant Site: edit section more easily
Creating and editing your Instant Site is now faster and easier than ever. You can hide, move, and duplicate your site sections in seconds. All the editing options are located under the three dots menu at the top of the section. You only need to click the icon and select the action.
Learn more about editing site sections →
EU: use SEPA to pay for your Ecwid subscription
You can now pay for your subscription through SEPA Direct Debit that is available in selected EU countries for annual plans paid in euros.
Learn more about purchasing a paid plan in Ecwid →
June
Display visible text on product images
You can now add visible descriptions aka ALT text to product photos, meaning customers will see them when browsing the product's details page. This is especially useful when you need to highlight details like the size the model is wearing in the photo.
Learn more how to add custom alt texts to product images →
May
Show product colors on a product page with swatches
Swatches are samples of color that help your customers choose the right product. Now you can display swatches for products with the new “Color” option. What is more, you can customize the shape and the size of the swatches, and choose to display them on the product grid.
Learn how to add color swatches to the product page →
Translate product descriptions with AI
You can now use the built-in AI tool in your Ecwid admin to translate product names and descriptions into other languages. To do so, you first need to add languages to your store. Then, on the product’s page add name and description and click the AI icon in the Translations section to translate them.
Learn how to translate product descriptions with the AI-tool →
April
Set promotions that cover both categories and its subcategories
Previously, when you created promotions for categories, they applied for root categories only. Now, when you create promotions for categories, the discount automatically extends to all its subcategories. For example, if you apply a 50% discount to the “Women” category that has “Casual” and “Sport” subcategories, all items in “Casual” and “Sport” subcategories will also be discounted.
Learn how to create discounts for categories →
Instant Site: Show age confirmation pop-up
You can now display an age confirmation pop-up across your entire Instant Site, including all online store pages. What is more, you can customize the pop-up behaviour in the site editor.
Learn how to add an age confirmation pop-up on site →
Ecwid now supports the Caribbean Guilder currency
Curaçao and Sint Maarten, two constituent countries of the Netherlands, have recently replaced the Netherlands Antillean guilder and now are using the Caribbean Guilder. Due to these changes, Ecwid now supports a new currency.
Learn how to change currency in your store →
March
Instant Site: Show brands in the navigation menu
Selling multiple brands? Showcase them at the top of your Instant Site to make it easier for shoppers to navigate. First, assign brands as attributes to your products, then add a navigation menu item in your Instant Site editor to display them.
Learn how to add brands to the Instant Site header →
Customize filters view and location
Product filters now have more customization options. You can choose where to show filters: on both category and catalog pages, or only on the category page. Additionally, you can position filters on the left or right side of the screen. You can also expand filters on the main catalog page, helping shoppеrs find products faster.
Learn more about product filters →
US: Set up multi-state nexus
If your business operates in multiple US states, you can now add nexus addresses in Ecwid to ensure customers are charged the correct sales tax in each state. Once you enable the automatic taxes calculation, you can add additional nexuses so that Ecwid applies the correct tax rates.
The feature is available on the Unlimited plan only.
Learn how to set up multi-state nexus →
UK: Try Royal Mail Click & Drop
If you use Royal Mail for shipping orders, you can opt in for the new integration with the Click & Drop service for parcel shipping management. In other words, you can sync your Ecwid orders with your Royal Mail Click & Drop account to buy and print shipping labels, ship orders, and more.
Learn how to buy shipping labels with Royal Mail Click & Drop →
Ecwid mobile app: Set up promotions right from the palm of your hand
All types of promotions are now available from your Ecwid mobile app. All you have to do is open the app, tap Store, then Promotions, and set up a discount, either its discount on products or categories, cart total, or shipping.
Ecwid mobile app: Use shortcuts to quickly manage your business
From now on, long tapping on your Ecwid mobile app on your mobile device will show you shortcuts: you can choose between creating a new order, scanning barcodes, or searching orders. This helps streamline fulfillment by reducing the need to open the app.
Ecwid mobile app: Add reports right on the screen of your mobile device
Your Ecwid mobile app now supports widgets, giving you an at-a-glance view of your sales performance right from your home screen. To add the widget, touch and hold an empty space on your home screen → tap Add Widget → choose the Ecwid mobile app → select the widget. This way, you’ll have up-to-date sales insights at your fingertips.
Ecwid mobile app: Set up automated emails to bring customers back to your store
Your Ecwid mobile app now offers more marketing tools. From now on, you can manage automated emails directly from the app. To do so, open the app, go to Store → Marketing and tap Automated email to set up what email to send to customers.
Learn more about automated emails →
February
Generate product descriptions in seconds with AI
Now you can create and format product descriptions using the built-in AI-powered tool. Simply open a product, click the AI button, and AI will generate text based on product details, including name, first image, and category. To get a more precise description, you can specify product features, benefits, or provide instructions—like tone of voice or text length.
Learn about the AI generating tool →
Instant Site: Feature a specific product on your site
To showcase your products on your Instant Site, you add a section with your catalog or specific categories. From now on, it’s also possible to feature a single product—whether it’s a bestseller, a long-awaited arrival, or a new release. You can place a featured product on any site page along with your online catalog. For example, highlight your top product on the homepage and showcase the entire catalog on the Shop page.
You can add a single product section from the site editor → Sections Library → Products.
Learn how to add sections on site →
Instant Site: Try new layouts for sliders
Your Instant Site editor now offers a more versatile Promo Slider section that shows image carousel. The Promo Slider section now has a bunch of new layouts, so you can choose a design that best suits your site and brand.
Learn how to add sliders to your site →
Create orders faster and with more ease
The order creator tool now has a new and more user-friendly interface that speeds up placing orders on behalf of customers. Product search is now faster, and shipping, discounts, and totals are calculated automatically as you add products.
The new order creator is available for stores created after 23.01.2025.
Advertising on Meta: Better ad targeting with improved data processing
When you connect the Meta pixel (aka Facebook Pixel) to your store, it tracks visitor behavior to improve ad targeting on Facebook and Instagram. Previously, privacy restrictions limited tracking due to browsers and ad blockers that become stricter about privacy. Now your store sends all key conversion events to Meta, including product views, add-to-cart, checkout, and purchases. This helps Meta show ads to the right people, and the best part? No action needed from you.
Learn about adding Meta Pixel to your store →
January
Meet new site templates
Instant Site offers a fresh set of professionally designed templates tailored to different business niches, including home, garden, sports, pet, gift, and more. These ready-made templates allow you to simply replace the default content with your own, making it easy to build your online presence with minimal effort.
Templates are available from the Settings → Templates section in your site editor.
Learn more about site templates →
Use rich text formatting on your site
Your Instant Site now supports text formatting, allowing you to bold, italicize, strikethrough, and underline text, as well as insert links. This helps you highlight key information, create more engaging product descriptions, and improve navigation for customers. To edit text, select the section where it's located and click the “Aa” icon near a text field, or simply double click a word in the text.
Learn more about editing sections →
Update manual taxes for multiple products at once
You can now change manual tax rates in bulk, eliminating the need to update each product individually. With the Mass Product Update tool, you can select several products and then enable or disable specific taxes for them.
Learn more about manual taxes →
Ecwid mobile app: Scan multiple items’ barcodes at once
When you create orders using the Ecwid mobile app, it’s especially convenient to scan product barcodes to add products to the order. From now on, you can scan multiple barcodes in one session without needing to reopen the scanner for each product.
Learn more about scanner in the Ecwid mobile app →
Reapply for Lightspeed Payments in case of a rejected application
When you apply for Lightspeed Payments, your application may be rejected. You may now be able to reapply—if eligible—directly from the Finance page in your admin. For example, if your application was denied due to restricted products in your catalog, you can remove those products from your online store and submit a new application.