Ecwid updates 2025
A brief on-point overview of key features released in Ecwid every month to help your business grow.
To see the summary of the most important features released in the last six months, watch the changelog webinars.
April
Set promotions that cover both categories and its subcategories
Previously, when you created promotions for categories, they applied for root categories only. Now, when you create promotions for categories, the discount automatically extends to all its subcategories. For example, if you apply a 50% discount to the “Women” category that has “Casual” and “Sport” subcategories, all items in “Casual” and “Sport” subcategories will also be discounted.
Learn how to create discounts for categories →
Instant Site: Show age confirmation pop-up
You can now display an age confirmation pop-up across your entire Instant Site, including all online store pages. What is more, you can customize the pop-up behaviour in the site editor.
Learn how to add an age confirmation pop-up on site →
Ecwid now supports the Caribbean Guilder currency
Curaçao and Sint Maarten, two constituent countries of the Netherlands, have recently replaced the Netherlands Antillean guilder and now are using the Caribbean Guilder. Due to these changes, Ecwid now supports a new currency.
Learn how to change currency in your store →
March
Instant Site: Show brands in the navigation menu
Selling multiple brands? Showcase them at the top of your Instant Site to make it easier for shoppers to navigate. First, assign brands as attributes to your products, then add a navigation menu item in your Instant Site editor to display them.
Learn how to add brands to the Instant Site header →
Customize filters view and location
Product filters now have more customization options. You can choose where to show filters: on both category and catalog pages, or only on the category page. Additionally, you can position filters on the left or right side of the screen. You can also expand filters on the main catalog page, helping shoppеrs find products faster.
Learn more about product filters →
US: Set up multi-state nexus
If your business operates in multiple US states, you can now add nexus addresses in Ecwid to ensure customers are charged the correct sales tax in each state. Once you enable the automatic taxes calculation, you can add additional nexuses so that Ecwid applies the correct tax rates.
The feature is available on the Unlimited plan only.
Learn how to set up multi-state nexus →
UK: Try Royal Mail Click & Drop
If you use Royal Mail for shipping orders, you can opt in for the new integration with the Click & Drop service for parcel shipping management. In other words, you can sync your Ecwid orders with your Royal Mail Click & Drop account to buy and print shipping labels, ship orders, and more.
Learn how to buy shipping labels with Royal Mail Click & Drop →
Ecwid mobile app: Set up promotions right from the palm of your hand
All types of promotions are now available from your Ecwid mobile app. All you have to do is open the app, tap Store, then Promotions, and set up a discount, either its discount on products or categories, cart total, or shipping.
Ecwid mobile app: Use shortcuts to quickly manage your business
From now on, long tapping on your Ecwid mobile app on your mobile device will show you shortcuts: you can choose between creating a new order, scanning barcodes, or searching orders. This helps streamline fulfillment by reducing the need to open the app.
Ecwid mobile app: Add reports right on the screen of your mobile device
Your Ecwid mobile app now supports widgets, giving you an at-a-glance view of your sales performance right from your home screen. To add the widget, touch and hold an empty space on your home screen → tap Add Widget → choose the Ecwid mobile app → select the widget. This way, you’ll have up-to-date sales insights at your fingertips.
Ecwid mobile app: Set up automated emails to bring customers back to your store
Your Ecwid mobile app now offers more marketing tools. From now on, you can manage automated emails directly from the app. To do so, open the app, go to Store → Marketing and tap Automated email to set up what email to send to customers.
Learn more about automated emails →
February
Generate product descriptions in seconds with AI
Now you can create and format product descriptions using the built-in AI-powered tool. Simply open a product, click the AI button, and AI will generate text based on product details, including name, first image, and category. To get a more precise description, you can specify product features, benefits, or provide instructions—like tone of voice or text length.
Learn about the AI generating tool →
Instant Site: Feature a specific product on your site
To showcase your products on your Instant Site, you add a section with your catalog or specific categories. From now on, it’s also possible to feature a single product—whether it’s a bestseller, a long-awaited arrival, or a new release. You can place a featured product on any site page along with your online catalog. For example, highlight your top product on the homepage and showcase the entire catalog on the Shop page.
You can add a single product section from the site editor → Sections Library → Products.
Learn how to add sections on site →
Instant Site: Try new layouts for sliders
Your Instant Site editor now offers a more versatile Promo Slider section that shows image carousel. The Promo Slider section now has a bunch of new layouts, so you can choose a design that best suits your site and brand.
Learn how to add sliders to your site →
Create orders faster and with more ease
The order creator tool now has a new and more user-friendly interface that speeds up placing orders on behalf of customers. Product search is now faster, and shipping, discounts, and totals are calculated automatically as you add products.
The new order creator is available for stores created after 23.01.2025.
Advertising on Meta: Better ad targeting with improved data processing
When you connect the Meta pixel (aka Facebook Pixel) to your store, it tracks visitor behavior to improve ad targeting on Facebook and Instagram. Previously, privacy restrictions limited tracking due to browsers and ad blockers that become stricter about privacy. Now your store sends all key conversion events to Meta, including product views, add-to-cart, checkout, and purchases. This helps Meta show ads to the right people, and the best part? No action needed from you.
Learn about adding Meta Pixel to your store →
January
Meet new site templates
Instant Site offers a fresh set of professionally designed templates tailored to different business niches, including home, garden, sports, pet, gift, and more. These ready-made templates allow you to simply replace the default content with your own, making it easy to build your online presence with minimal effort.
Templates are available from the Settings → Templates section in your site editor.
Learn more about site templates →
Use rich text formatting on your site
Your Instant Site now supports text formatting, allowing you to bold, italicize, strikethrough, and underline text, as well as insert links. This helps you highlight key information, create more engaging product descriptions, and improve navigation for customers. To edit text, select the section where it's located and click the “Aa” icon near a text field, or simply double click a word in the text.
Learn more about editing sections →
Update manual taxes for multiple products at once
You can now change manual tax rates in bulk, eliminating the need to update each product individually. With the Mass Product Update tool, you can select several products and then enable or disable specific taxes for them.
Learn more about manual taxes →
Ecwid mobile app: Scan multiple items’ barcodes at once
When you create orders using the Ecwid mobile app, it’s especially convenient to scan product barcodes to add products to the order. From now on, you can scan multiple barcodes in one session without needing to reopen the scanner for each product.
Learn more about scanner in the Ecwid mobile app →
Reapply for Lightspeed Payments in case of a rejected application
When you apply for Lightspeed Payments, your application may be rejected. You may now be able to reapply—if eligible—directly from the Finance page in your admin. For example, if your application was denied due to restricted products in your catalog, you can remove those products from your online store and submit a new application.