Selling your products on Instagram (beta)

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You can sell your Ecwid products on Instagram by tagging them on your Instagram posts that feature your goods. When people tap on your product tags, they can check the item’s pricing, details, and get a link to buy this product in your online store.

Tagging your products on Instagram is currently available in 44 countries.

In this article:

How it works

When creating an Instagram post, you can feature products by tagging them in the photo. When someone taps a tag on your post, they'll see the following product information:

  • image
  • description
  • price
  • link that takes them directly to your website, where they can purchase the product

How to get approved for the product tagging feature

To get access to the product tagging feature on Instagram, your business and account setup must meet the following requirements:

  1. Your business must be located in one of the countries where Instagram provides this feature.
  2. You must sell physical products that comply with Facebook Commerce Policies.
  3. You must have a Facebook business page and upload your Ecwid products to the Facebook Shop.
To connect your Ecwid online store to the Facebook Shop, follow the guide: Connecting Ecwid to Facebook.
  1. You must connect your Facebook page with your Instagram account.
  2. Your Instagram account must be a business profile.
  3. Your Instagram app needs to be the latest version available in your country.

When you fulfil the above requirements, Instagram will review your account. This usually takes a few days, but sometimes Instagram conducts a more thorough review. If your account is approved, Instagram will notify you.

How to enable product tagging

If your account is approved for the product tagging, you must enable a setting to use the Instagram feature:

  1. Go to your Profile.
  2. Tap the Get Started alert at the top of your profile.
  3. If you don't see the alert, go to Settings.
  4. Tap Shopping and Continue.
  5. Select a product catalog to connect to your business profile and tap Done.
If you can’t find the Shopping feature under Business Settings in your Instagram app, your account is probably still under review or it hasn't been approved for the product tagging feature.

How to tag products in posts

Once you enable the Shopping feature for Instagram, you can tag products in your posts. After selecting, refining, and commenting on a your newest Instagram post:

  1. Tap the products in the photo that you want to tag.
  2. Enter the names of the products you want to tag.
  3. Select them as they appear in the search box.
You can tag up to 5 products per a single-image post or 20 products per a carousel post.
You can also add tags by editing existing posts.
  1. Tap Done and share your post.
If a product is removed from the catalog or is out of stock, we will automatically remove the associated tag from all posts where it was featured. You must tag this product again once refilling the stock.
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