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Selling on marketplaces

You can expand your online business by selling your products on different marketplaces like Amazon, Ebay, Miinto, and more. By connecting a marketplace to your Ecwid store, all relevant information about your products automatically syncs with a marketplace platform. New orders from marketplaces appear in your Ecwid admin.

Discover available marketplaces for your country in Sales channels → Overview. If you don’t find a particular marketplace in admin, check the Channable app or Koongo app — both are offering connection to popular marketplaces.

Available marketplaces

Ecwid supports several marketplaces:

Name Description Plan availability and prices
Google Shopping Google Shopping is a pay-per-click product ad campaign service that displays your products' ads in Google search results. They feature rich product data like reviews and promotions, and ads can be promoted directly to your market's target audience. A product feed can be uploaded automatically or manually. Venture, Business, Unlimited
Amazon When you connect Ecwid and Amazon accounts, you can create and link listings on with the Channable or Koongo app from the App Market. Business, Unlimited
Walmart You can list your products on Walmart right from Ecwid with the help of the Channable app to expand the number of your potential customers and increase your revenue.

Business, Unlimited

eBay You can list your products on eBay and synchronize sales right from Ecwid with the help of the Channable or Koongo app from the App Market.

Business, Unlimited

Apart from the out-of-the-box solutions, you can manually connect your store to popular European marketplaces using the Koongo app. Connection to each marketplace requires a subscription to any Ecwid paid plan and a separate subscription to the Koongo app.

Here’s what marketplaces you can connect to:

Setting up marketplace category for your store

If you consider selling on marketplace platforms, you need to set up a general category for your catalog. A marketplace category is a taxonomy that organizes items internally and makes it easier for shoppers to discover your items online.

To set up a marketplace category for a catalog:

  1. From your Ecwid admin, go to Settings → General.
  2. Scroll down to Marketplace product settings, then click Configure Settings (or Change Settings if you have already set up your marketplace category before).
    The Marketplace product settings block becomes available after you start preparing to sell on a marketplace in your store admin (e.g., generate a product feed for Google Shopping or enable Automated Google ads).
  3. Choose your category and product condition from the dropdown menus.
  4. Click Save.

All done! Now, these settings apply to your whole catalog.

Setting up marketplace category per product

In case you sell products from different categories, you can assign a different marketplace category to specific products. It can be done either from a particular product details page or using a bulk editor.

To be able to set a marketplace category for specific products, you need to set up a general marketplace category for your whole catalog first.

To set up marketplace category per product:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Click on the product you want to update.
  3. Open Attributes tab, then scroll down to Marketplace category.
  4. Select the most specific category possible from the dropdown menu.
  5. Click Save.

To set up marketplace category for products in bulk:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Tick all products you want to update (you can click Filter in the left upper corner to use filters and make the search faster).
  3. Click Mass Update.
  4. In the dropdown menu, choose Manage Categories → Change Marketplace Category → Assign Marketplace Category to Selected.
    If you choose Change Marketplace Category → Reset Marketplace Category for Selected, you can restore the default general marketplace category for your products.
  5. Select the category you want to assign from the dropdown. You can select unique or the default marketplace category that is set in your store.
  6. Click Assign.

Changes save automatically.

You can view the list of categories assigned to your products from your Ecwid admin → Settings → General → Marketplace product settings.

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