Admin notifications

Admin notifications are emails sent to the store owner automatically when a new order is placed and when products get low in stock. The store owner can also receive copies of all email notifications that are sent to customers.

You can select what email address you want to use for admin notifications, and you can add your partners’ or staff’s email addresses so they receive admin emails as well. Email notifications are managed in your Ecwid admin, go to Settings → Notifications.

Enabling/disabling admin notifications

When you create an Ecwid account, all admin notifications in the store are enabled by default. You can see the full list of admin email notifications in the “Admin notifications” section in your Ecwid admin → Settings → Notifications.

If you discover that you don’t need some of the admin notifications, you can disable them to keep your inbox clean. For example, you can disable new order email notifications and instead get push notifications in the Ecwid mobile app when a new order comes.

To enable or disable admin email notifications:

  1. From your Ecwid admin, go to Settings → Notifications.
  2. Find the “Admin notifications settings” section.
  3. Click on the toggle on the right to enable or disable notifications:


You can re-enable admin notifications at anytime.

If you want to stop receiving copies of customer email notifications, go to your Ecwid admin in Settings → Notifications, scroll to the “Admin notifications settings” section and disable the “Receive a copy of all customer notifications” option.

Changing an email address for admin notifications

After you create an Ecwid account, your login email will automatically be set as the email address for admin notifications, however you can choose to have admin notification emails sent to any email address.

To change the email address for store admin notifications:

  1. From your Ecwid admin, go to Settings → Notifications.
  2. Scroll down to the “Admin notifications settings” section.
  3. Click Edit next to Admin email addresses
  4. Specify the email that should receive your store admin notifications.
  5. Click Save.

Once you make this change, all new store admin notifications will be sent to the email address that you specified.

Adding a recipient for new order notifications

You can select several email addresses to receive admin notifications. For example, you can add the emails of your employees who pack orders so that they know about new orders immediately.

  1. From your Ecwid admin, go to Settings → Notifications.
  2. Scroll down to the “Admin notifications settings” section.
  3. Click Edit next to Admin email addresses.
  4. Click + Add email address.
  5. In the opened field, type in the email that should receive store admin notifications.
  6. (optional) Repeat the process to add multiple email addresses.
  7. Click Save.


New admin email notifications will immediately be sent to the added email addresses.

Setting low stock email notifications

In order to get low stock notifications, you should set up a low stock limit in your catalog. When a product's stock reaches this limit, you will receive an email notification informing you that your stock is low.

To set a low stock limit for a product:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Open the product you want to track the stock of.
  3. In the right panel, click Manage under the Stock Control block:

Manage product's stock

  1. Enter the quantity at which you want to receive a low stock notification for this product:

Set low quantity notification for a product

Using this screenshot as our example, the store owner would get a low stock notification when there are three items remaining in stock.

Editing admin email notifications

Our default email notification templates were designed to fit most businesses. You can use the default templates, or you can edit them by adding custom messages, removing info you don’t want shown in your emails, or changing the design. You can edit anything you need to meet your specific business needs.

For example, your staff receives emails about new orders which they print to use as packing slips (a list of products to pack for the order). In this case, you may want to shorten the emails by removing the customer’s shipping and billing address, order totals, etc. To remove this information, you would need to edit the order confirmation email template.

Learn how to edit email notifications.

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