Adding welcome texts and banners in your store

You can easily show any text (e.g., welcome text, announcement, special offers info), banners, pictures (e.g., icons of accepted credit cards), or videos on the top of your store front page or in your category's description. Use banners to give your store a consistent and unique look or to inform your customers about special offers and news.

If you sell wine, beer, or any other type of alcohol, add an image banner to inform visitors about age restrictions in your store.

Here’s how a banner might look like on the store homepage:

store homepage

Adding text, pictures, and videos

You can easily add any of the above-mentioned content to the storefront page or any category pages.

To add a text, picture, or video to a category:

  1. From your Ecwid admin, go to Catalog → Categories.
  2. Choose the category you want to add content to on the list on the left. To display the content on the store home page, choose Store front page category.
  3. Find the Description field on the right side.
  4. Type your text or click an appropriate button to add a video, image, table, or a link to the category description using the built-in text editor:


Adding banners

Banner is the first thing to catch the eye of your store’s visitors. You can use banners to inform shoppers about special offers, hot deals, and any other relevant info.

To add banner to your Ecwid store:

  1. From your Ecwid admin, go to Catalog → Categories.
  2. Choose the category you want to add content to. To display the banner on the store home page, choose Store front page category.
  3. In the Description field, click the image icon to insert image:


  4. (optional) Drag a corner selection handle to resize the image. To align the image, click the Alignment icon and choose where to place the banner.
  5. Click Save.

Next step you can take is to make the banner clickable. In that case, you can redirect your shoppers to the category or product you want to highlight.

To make the banner clickable:

  1. In the Catalog → Categories, select the banner you want to add a link to.
  2. Click the <> icon in the far right side of the text editor menu to enter the HTML mode.
  3. Your image will be shown in the <img src=”...”> part:


  4. Enter <a href=""> right before the <img src=”...”> part. Instead of you should insert into <a href=""> the webpage address that you need. You can simply copy the link to a page and paste it inside the quotation marks.
  5. After the <img src=”...”> put </a> so the code looks like this:


  6. Click the <> icon in the far right side of the text editor menu to exit the HTML mode and check the changes.
  7. Click Save.

Another way to attract attention is by adding a popup banner or a promo bar on top of your store. That can be achieved with apps from Ecwid App Market.

The following apps allow adding eye-catching banners:

  • Promo Bar. Type your message, customize the design of the bar, and choose where to display it in your store. Choose a fixed position if you want customers to see the bar even as they scroll a page.
  • Easy Popup. Use one of the ready design templates for your popup, add a custom message, and choose how soon you want to show it after a customer comes to your store.

Best practice: Adding content to the store home page

You can add banners, images, texts, and videos to your store landing page or root category description. Here you’ll find some ideas on how you can use this content in your store.

Text (including tables and links)

  • to welcome your store visitors
  • to notify customers about deals, offers, and sales
  • to list products’ benefits, usage, and storage tips
  • to share important information about orders and products, for example, tell customers about shipping terms, pre-ordering or customizing:

Text (including tables and links) example

JustSaiyan Gear


  • to give your store a consistent look
  • to bring customers’ attention to sales and deals
  • to notify customers about your certificates, awards, or quality labels.


  • to share live-videos from your events
  • to share the “About Us” video
  • to demonstrate your product benefits in action
  • to show how to use your products:

Videos example


Related articles

How to add a video to a product description
Using the built-in text editor

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