You can easily add any of welcome text or banners or tell customers about store's special offers and news using root category description:
- Go to your Ecwid Control Panel → Catalog → Categories
- Choose the Store Front Page category on the categories list on the left.
- Find the Description field on the right side.
- Add any text or images that should be shown on the homepage of your site. To learn how to set the category description, please see our article.
That's it. Your welcome text is shown on your store homepage.