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Product sort order on the storefront

You can change the order of products in your store and choose how products are sorted in your Ecwid storefront. That way, items in categories will be presented in a specific order you’ve set.

Sorting products can help improve the visibility of certain products and has a major impact on your click-through and conversion rates. In addition to the sort order you set, customers can still change the sort order to their preferred view if they want.

Learn how you can change product sorting in the cart, in order details, and invoices

Setting the product sort order storewide

The sort order you set affects all the categories in your store. You can select from the following options:

  • Defined by store owner — manual sorting based on your own preferences
  • Date added — sorting based on the date the product was created in your store
  • Price: low to high or Price: high to low — sorting based on the product price value
  • Name: A to Z or Name: Z to A — sorting based on the product title, in alphabetical order or reverse alphabetical order

By default, your Ecwid store’s sort order is set to Defined by store owner, meaning that you can drag and drop products in categories to organize them.

You can change the default product sort order at any time. For example, if you want specific products to automatically appear on top of the category page and need a different sort order for that.

To set the product sort order:

  1. From your Ecwid admin, go to Settings → General → Cart & Checkout.
  2. In the Catalog Settings section, locate the Default products sort order block.
  3. Choose the option you need from the dropdown menu:


  4. Save the changes.

That’s it! Now the chosen product sort order will be applied to all your categories storewide.

If you select any setting other than Defined by store owner and later reorder products within a specific category manually, the changes won't reflect on the storefront.

Reordering products within a specific category

If you want to manually sort each and every product in your store categories, you may do so by dragging and dropping items within the category list. That way, items in your store will be presented in the specific order you chose for them.

Reordering products manually is available only if you choose Defined by store owner as the product sort order for your store.

To reorder products in a category:

  1. From your Ecwid admin, go to Catalog → Categories.
  2. Click the desired category.
  3. Go to the Category products tab.
  4. Drag and drop the products to sort them.


That’s it! Now the products will appear in the order you chose for them, the one on the top being the first product on the category page.

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