Product filters

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When you use product filters in your store, your customers find what they need much faster and, thus, convert more easily. 

As you enable filtering options, store visitors can use them on your category and search pages to refine their search by prices, categories, availability, special offers, brands, colors, sizes and more. You instantly get more filters, as you update your products with new product qualities.

If you run a multi brand store with diverse inventories of 50+ items, the filters is just what you need to provide excellent shopping experience to your clients and grow your sales.

Product filters are available out of the box on Business and Unlimited plans. Upgrade to get this feature

In this article:

Enabling filters

Before you switch on the filters, make sure you have enabled the Next-gen Storefront option in your Ecwid Control Panel → Settings → What’s New. If you don’t see it on the page, your store is set up for enabling filters.

To switch on product filtering for your store:

  1. Go to your Ecwid Control Panel → Settings → Product filters.
  2. Click Enable filters:

Enable filters

That’s it! Ecwid enables a list of filters that are most relevant to your catalog based on the information about your products like price, stock level, category, options and attributes:

Suggested filters

For example:

If you don’t see the filter you want among the suggested options, don’t worry and continue reading. You can manually add filters to create the best filtering tool for your buyers.

Adding new filters

As you enable product filtering, filters that are most useful for searching through your catalog are created automatically. The more products match the filtering criterion, the higher it is placed in the list. Still you may want to add some extra filtering options.

To add a new filter to your store:

  1. Go to your Ecwid Control Panel → Settings → Product filters.
  2. Click Add Filter Criteria. Here you may find some filters that match fewer products, but can also be useful to your buyers.
  3. Click Add to enable a new filter:

Add new filters

Pay your attention to the recommendations on improving the filter to match more products.

In case no filters are suggested on this page, it means that Ecwid could not find more filtering criteria for your items. So, you will need to create them by adding new product attributes or options.

Let’s say, you sell books in different covers, but haven’t specified their types yet. To create a Cover type filter, you need to:

  1. Go to your Ecwid Control Panel → Settings → Product Types.
  2. Create a product attribute that your products will share:

Create product attributes

  1. Navigate to your Catalog and click Edit on the product, that should be filtered by this attribute.
  2. Open the Attributes tab and fill in values to the attribute field for each product:

Fill in attribute values

Attribute names and values spelled identically will be treated as a single filter. If they differ in case or spacing, they will be treated as different filters.
  1. Proceed to Settings → Product Filters and click Add Filter Criteria.
  2. Add the created attribute as a new filter:

Add a new filter

A list of checkboxes with the attribute values will now be available to your customers in the filters panel:

Filters in storefront

As you create new attributes and options for your products, new filtering options will be available to you at the Product Filters page.

Using filters to increase sales

With product filters enabled, you get a flexible tool for improving your customers’ shopping experience and boosting up your sales just out of the box.

Filters in your store use a smart algorithm that:

  • indicates how many products fall under it and updates the count each time a new filter is applied,
  • automatically hides the unavailable options as your products get sold to avoid searches with zero results,
  • allows customers to choose multiple options at once for better product comparison.

With all these features your customers will appreciate your big catalog, because they can easily navigate it and quickly discover products they want.

Your store will display the filtering options:

On category pages

When navigating to the category pages in your store, visitors can click Refine by and narrow the product listing based on their shopping criteria:

Filters on category page

On the search page

When customers use the search bar to find something in your store, they land on the search page where they can further filter the suggested products according to their needs:

Filters on search page

They can also quickly clear previous selections and view all your products without leaving the search page.

Managing filters

You can remove and sort filters to create a perfect filtering tool for your buyers.

To temporarily disable an active filter:

  1. Go to your Ecwid Control Panel → Settings → Product filters.
  2. Switch the toggle to the Disabled state on the filter:

Disable filters

  1. To remove the unnecessary filter at all, click Actions → Delete on the filter:

Delete filters

To change the order of filters in the storefront:

  1. Сlick Actions → Sort on the filter.
  2. Drag and drop filters to sort:

Sort filters

The order of filtering options will change both, in your Ecwid Control Panel and in the storefront.

Related articles

Product types and attributes
Adding options to products

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