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Getting a direct link to product or category

Each product and category in your Ecwid store has a unique direct link to it. This link – it’s also called URL or web address – takes a person directly to a product or category page.

After you get a direct link to your product or category, you can share it in your messengers to promote, send it to customers, add to marketing newsletters, etc.

Getting a link to a product

You can copy a direct link to any product that you have added in your Ecwid admin.

To get a link to a product:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Open the product.
  3. Click Open in storefront to see the page of this product in your store:


  4. Copy the URL from the address bar of your browser:


Here is how the direct link in our example looks after you copy it:

You can also always navigate to the product’s page in your Ecwid store and simply copy the link from the browser if the product is enabled and it’s not hidden.

If you want to get links to several products in bulk, you can export products with their URLs to a CSV file.

To get a direct link to a product variation, follow the detailed instruction in our API documentation.

Getting a link to a category

You can copy a direct link to any product category in your store that’s enabled and not hidden.

For a hidden category it’s also possible to get a link. Learn how to get a link to hidden categories

To get a link to a category:

  1. Open your Ecwid store. You can access your store from the Dashboard in your Ecwid admin by clicking the store link in the top left corner.
  2. Navigate to a product category that you want to get a link to. You can do it by opening your storefront and clicking on a category.
  3. (for Instant Site) You can navigate to the category through the breadcrumbs on a product page. Choose a product from the category, and click the category name in the breadcrumbs:


    If you use the New-Gen Instant Site, you can choose the category from the navigation menu:


  4. Copy the URL from the address bar of your browser:


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Adding a specific category to a webpage
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