Discount coupons

You can offer your customers a percentage (10% off), fixed value ($5 off), free shipping, and a combination (a discount plus free shipping) on products and categories. Coupons are unique codes that customers can enter at checkout and get a discount on their purchase. A promo code can be a combination of letters and/or numbers or a word. You can use your own codes or let Ecwid generate them for you.

You can also specify the number of times a code can be used, a minimum order amount before the code can be used, the customers for who the code is valid, and to which products or categories the discount can be applied.

How discount coupons work

A discount coupon is basically a code that a customer can enter at checkout and get a discount on their order.

If you create at least one coupon and it's active, the coupon field will appear on the cart page. Your customers can click on Redeem your coupon link to access it:

Сustomers can apply one coupon per order. When a coupon is applied at the checkout, the discount amount is deducted from the order subtotal — a total cost of all items in the cart excluding taxes and shipping.

Once you remove or deactivate all discount coupons in your store so there are no active discount coupons that customers can use, the coupon field will automatically disappear from your store.

You can create codes for monetary ($5 off) or percentage (10% off) discounts, free shipping and a combination of the two — a discount (fixed value or percentage) plus free shipping. A discount code is a combination of letters and/or numbers or a word. You can use your own codes or let Ecwid generate them for you.

How to send coupons

You can send coupons to customers in different ways:

• through personal emails and messengers,
• in the abandoned cart recovery emails,
• in the marketing emails — add the discount code for the next purchase to increase chances for the next order,
• in the social media — add the discount code to the post, tempting followers to visit your store.

How to make coupon field more visible

To enter the discount code at checkout, a customer should click on Redeem your coupon link to access the coupon field. If you often offer your customer discounts via coupons or gift cards, you can expand the coupon field so shoppers can enter promo codes right away:

You can expand the coupon box with the help of CSS. You can find the CSS code for expanding the coupon field in the Ecwid CSS Cookbook article.

Creating discount coupons

You can create discount codes for:

• a fixed value discount (e.g. $5 off),
• a percentage discount (e.g. 10% off),
• a free shipping discount,
• a fixed value / percentage discount + free shipping.

To create a new discount coupon:

Instead of adding codes one by one, you can import a list of coupons in CSV with the Discount Coupon Importer app for Ecwid or duplicate an existing coupon as many times as you need with the Coupon Generator app.

Adding coupon restrictions

You can set coupon codes to be applicable to specific orders, products, and customers and limit the number of times a coupon can be used.

To add usage restrictions to a coupon:

Orders over specific amount

If you want customers to spend a minimum amount to qualify for the discount, select Subtotal over in the Orders section and enter a minimum subtotal amount:

Specific customers

If you want to define what customers can use your coupon, you can set it up in the Customers section by selecting one of these:

• All customers — anyone can apply the code.
• Repeat customers — those who placed at least one order with Paid status. To apply the coupon, a customer should also login to his account in your store.
  You can send such coupons in Order Confirmation emails as a bounce back offer that encourages people to return to your store for another purchase, or reward your regular customers with a special discount.
• New customers — those who haven’t yet ordered in your store can use the code.
  You can promote these coupons right in your storefront or send them in Abandoned Cart Recovery emails to drive sales and increase the conversion rates.

Number of uses

To restrict the discount usage, select one of these:

• Unlimited — customers can apply the code numerous times.
• Once per customer — each customer can apply the coupon only once with the same email at checkout. The same person will be able to use the code several times, if they provide different email addresses for each order at checkout.
• Single use — the coupon will expire as soon as a customer places an order with this code. You can use these coupons for making personalized special offers to your customers.

Specific products

In case you want to clear out some excess inventory or boost sales of seasonal items, you can create coupons that should apply to specific products or categories. Click Limit by product or Limit by category to select items that qualify for the discount:

Modifying existing coupons

You may need to change details in an existing coupon.

To edit a discount coupon:

Managing discount coupons

You can manage coupon codes in your Ecwid admin, Marketing → Discount Coupons. Here you can filter coupons by:

• name
• code
• discount type
• time of life
• availability
• number of uses.

Filters help you quickly check what codes are used oftener than others, which coupons are active at the moment and which ones have already expired and more.

In case you want to stop the coupon usage for the moment and keep it for another promotion, you can pause the code and reactivate it later:

Related articles

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How to make Buy One Get One Free promotions
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