How to make Buy One Get One Free promotions

Last updated

"Buy one Get one Free" (BOGOF) deals are one of the most popular ways of promotion amongst shoppers. With the BOGO app for Ecwid you can join millions of stores around the world that use BOGOF promotions to increase the volume of sales, luring customers with free gifts.

Installation

The installation is quite simple and straightforward:

  1. Open the BOGO app page and click "Get app". The app will be installed into your Ecwid Control Panel right away.
  2. Click "Open app" to access the settings.
BOGO app goes at 12,5 USD a month, with 2-week free trial. The application is available on Ecwid paid plans only, as it requires access to Ecwid API. If you’re on the Free plan, please, consider upgrading your account. Upgrade

Setup

The app has flexible settings that allow you to create various special offers like:

  • Buy X products, get one free
  • Buy one, get one at 50%
  • Buy 4 products at the cost of three and many more.

 

We will show how to create a promotion “Buy One Get One at Half Price” in the application. In our example we will sell a shirt and offer a pair of shorts at 50%.

1. Choose the product that a customer needs to purchase to get a discount. You can search for the product by title, SKU number or any other visible product attributes.

image5.png

2. Select the product that will go at 50% off if purchased together with the first item. Again, you can search it by title, SKU number or visible attributes.

image4.png

3. Set the 50% discount value for the second item.

image3.png

4. If needed, enable the "Advanced options" and add a short description for the offer. You can make the discount automatic or require customers to use a special coupon code on checkout.

image1.png

5. Click "Save" to apply the changes.

Now, when a customer adds both items to cart, they will get a 50% discount for the pair of shorts.

image2.png

How to tell the customers about a special offer

A reasonable question after creating a special offer is how to inform the potential buyers about it. There are several ways to promote hot deals in your store.

Email newsletters

You can send out newsletters with special offers running in your store to your subscribers. At this point the applications like Mailchimp and Privy will be helpful with collecting the customer emails.

Category description

You can inform the store visitors about promotions in the category description fields. You can edit them in your Ecwid Control Panel > Catalog > Categories. The text editor allows you to insert images and even videos to the description area. See more details in the article about how to set a category description.

Custom notices on checkout

You can use free applications like Checkout Notices and Promo Bar to add custom notes and pop-ups with special deals your customers can benefit from.

The applications are available on Ecwid paid plans only, as they require access to Ecwid API. If you’re on the Free plan, please, consider upgrading your account. Upgrade
Was this article helpful?
2 out of 3 found this helpful
Questions?
Get help
  • Forums

    Join the Ecwid community. Discuss support topics and store ideas with other Ecwid users.

  • Contact us

    Still have questions about Ecwid? Let us know! We will be glad to help you with your Ecwid store.

  • Status Monitor

    Get real time status updates on Ecwid services here, 24/7