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Bulk discount pricing

You can offer tiered pricing for each product and product variation in your Ecwid store based on quantity. For example, a product costs $10, but if a customer buys five items, the price will be $9 each.

On the product page, your customers will see a text explaining the bulk discounts and the discounted prices depending on the number of items bought.

Bulk_discount_pricing__3_.png

You can add ribbons to products with bulk discounts to additionally highlight them on the storefront.

Setting bulk discount pricing for products

An item with bulk discount pricing needs to have one or several quantity tiers with prices that are lower than the initial price of the product.

To set the bulk discount pricing for a product:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Open the product you want to add the bulk discount pricing for.
  3. Click Manage pricing options next to the price.
  4. Click Bulk discount pricing to see the bulk pricing settings.
  5. Enter quantity and price for the first price tier:

    Bulk_discount_pricing__4_.png

  6. Click Add Row to add another price tier (if needed).
  7. Save the changes.

That’s it! Your item now has the bulk discount info on the product page. Discounts will be applied immediately when a buyer adds the eligible quantity of product to the cart.

To make sure that bulk discounts are displayed on your product pages, go to DesignSidebar and see if Wholesale prices are checked.

If you use product options, different selections of options for the same product in the cart are still considered one product. So your customers can mix different options to get the volume discount for their purchase. For example, add 2 blue t-shirts, 2 green and 1 yellow to cart for a bulk discount that starts from 5 items.

The same goes for your product variations as long as they don’t have unique SKUs.

By default, bulk discount prices that you set for your product are applied to all the product variations. You can set individual bulk discounts for your variations if you need.

Setting bulk discount pricing for product variations

You can set a separate bulk discount pricing for each of the variations your product has. For example, to offer the biggest volume discounts for the lowest-selling variations.

If your product does not have variations, or you want to keep all your product variation prices identical, you only need to add the price tiers to the product itself.

After you add bulk discount prices for individual product variations, customers will see the price of the default product variation when viewing the product page. When they select a specific variation on the product details page, the bulk discounts will be adjusted on the fly. If your product does not have a preselected default variation, the base product price is displayed at first.

Plan availability: Business, Unlimited.

To set the bulk discount pricing for a product variation:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Choose the product.
  3. Go to the Options → Variations tab.
  4. Find a variation you want to add the bulk discount pricing for, then click Manage:

    Bulk_discount_pricing__1_.png

  5. Click on the arrow icon next to the Price field.
  6. Click Bulk discount pricing to see the bulk pricing settings.
  7. Enter quantity and price for the first price tier:

    Bulk_discount_pricing__2_.png

  8. Click Add Row to add another price tier (if needed).
  9. Click OK, then Save.

That’s it! You’ve added a bulk discount pricing for an individual product variation. Now when a customer selects this variation on the product page, they will see its bulk discount info. Discounts will be applied immediately when a buyer adds the eligible quantity of product to the cart.

If all the product variations in your store have the same SKUs, customers can mix different variations to get a discount. If your product variations have unique SKUs, they are treated as individual products. In this case, customers will need to add a certain quantity of the same variation to cart to get a discount.

Related articles

Product variations
Managing stock of products with options
Sale prices

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