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Related products

Some products complement each other well and it’s best to buy them together. Use the related products feature to display the You may also like section in your online store as well as to cross-sell products in the cart. This feature helps you promote certain products and encourages customers to buy more.

To add related products inside individual product pages:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Open the product page where you wish to recommend related products.
  3. Open the Related Products tab:
  4. Click Enable (if you haven't set up related products for this item before).


Now you can choose one of the three ways to display your related items:

Display specific related products

  1. Click + Add Products.
  2. In the popup, check the products you want to show as related.
  3. Check off the Link back selected items as related to this product option if you want to cross-link the product with its related products, so that it appears on their pages, too.
  4. Click Add Products.
  5. Click Save.

Display random products from a category

  1. Click + Add Products.
  2. In the popup, check the 5 random products from catalog option.
  3. Click Change the category or the number of products. This way, you can choose the number of products that you want to show as related and their category:
  4. Enter the desired number of random products in the Number of items field.
  5. Choose the desired product category from the dropdown.
    If you check All products for the category, your store will show randomly selected products from your entire catalog.
  6. Click Apply, then click Add Products.
  7. Click Save.
You can assign random related products from various categories to your items in bulk in Catalog → Products → Mass Update → Promote on Storefront → Manage Related Products.

Display specific and random products

You may also show recommended products as a combination of the first two options. Simply follow the instructions above for each component of specified and randomized product suggestions.

Related products will then be displayed in the product details page under You May Also Like section:


“You May Also Like” is just a suggestion. You can use "Customers also bought" or any other phrase to fit the voice of your online store. Learn how to modify texts in Ecwid →

Showing related products at checkout

You may also show a list of related products in the cart page and cross-sell (or upsell) them before your customer completes their purchase.

To show related products in the shopping cart during checkout:

  1. Link products to each other to create related products.
  2. From your Ecwid admin, go to Settings → General → Cart & Checkout.
  3. Scroll to the Related products block.
  4. From the dropdown, choose On product details page and in cart to show related products at checkout:


This is how your related products may look at checkout:


You can remove the You may also like section from checkout if you don't need an order bump there. For that, choose "On product details page only" in Settings → General → Cart & CheckoutRelated products.

You can try the Adaptive Sales app from Ecwid App Market to change the design for related products on checkout page.

If you enable the "Order confirmation with related products" automated email, the related products that you assign to your item will also appear in the order confirmation emails for customers.
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